- 1. Introduction
Most SEOs are not actually SEOers, but rather “online marketers” who will tell you that they are good at SEO and will teach you how to do it better. They will then let you know they are really good at it and just wanted to help you, so that they could get paid more money. (That is how most of them make money anyway.)
But there is a difference between being an “online marketer” and actually being an actual person who understands why search engines like our site in the first place.
An online marketer has an understanding of what makes our site tick, but he or she doesn’t really understand why it works or why people should want to use it. An actual person understands this stuff.
For example, if I show you a model house that I have built from scratch (and which has been featured on the cover of New York magazine), you might feel that my approach to building a new home seems interesting and might even be entertaining (although you may have no idea why). But ultimately, if someone wants to buy my new model house, all I care about is whether their car gets more miles per gallon than yours does – and no matter how cleverly its design was conceived or how cleverly its construction was executed – the fact remains that it generates less revenue for me than yours does. So how can online marketers claim that their method of marketing is better because it gets more traffic? How can they say that their method has any advantage over ours? How come they make so much money while we only get paid when someone buys something off our site?
These questions, like most things related to SEO, are best answered by a bit of experimentation with different types of links. The solution here is not as simple as going out and buying expensive backlinks or buying more keywords. Instead, it involves looking at the structure of your website and the quality of your content. You can do this for free by running a “seo audit” on your site — doing a full-on content analysis with tools like Moz and Ahrefs. But for basic analysis or benchmarking purposes, there are some free options available including Backlink-Oriented Website Analysis , LinkChecker , Backlink Ninja , and Google Webmaster Tools . If you want more in-depth analysis, use sites like Ahrefs , SEMrush , Mozstats , or YCharts . Each will give you more detailed data about your site than Google gives you through its link analysis tool and all types of web analytics tools (especially in terms of the number and content of backlinks). If you want even more information, download our free guide on Off-page SEO: How to Find Hidden Links! However, all these tools can be too expensive for small businesses who may only need basic information. That’s why we created this list: we’ve created a basic checklist for off-page SEO which will help small businesses avoid problems or at least minimize their chances of having trouble finding new links.
4. Linkbuilding and Outbound Links
Linkbuilding is one of the most common SEO tasks, and it’s also one of the easiest tasks to get wrong. For many months, I’ve been running a few linkbuilding workshops at conferences, and I’ve been surprised by the number of people who tell me they don’t do link building. This is probably for a good reason: less than 5% of their traffic comes from off page links.
The truth is that link-building isn’t difficult at all, but there is a lot more involved than you might imagine. And in many cases, it can be better done by other means (such as content marketing). There are two reasons why link building seems so easy to so many people:
• They are new to SEO and SEO isn’t difficult (they don’t know what else to do)
• They don't understand the rules or how they apply in different circumstances
We can help here too: we are experts in explaining how things work and how rules apply in different circumstances. We help you take advantage of your strengths and overcome obstacles that stand in your way. If you want to learn more about our services or how we can help you with your link building needs, contact us today!
5. Backlink, a Link From One Page to Another Page
We all know that the most important link on a website is its backlink. The backlink is the link that points to the next page on the site.
Most of us remember the days when there was no backlink algorithm and you could get away with only creating links to pages on your website, but now it seems impossible to do this without being caught out by some Google algorithm change.
In fact, if you have a popular blog, off-page SEO has been a regular part of your blog strategy for years; and if you have ever paid attention to search engines' rankings for long enough, you probably know that search engines don’t like it much when there are too many links pointing at their own pages (because then people will assume they are linking to them).
So what can you do? One way is to pay attention to your competition and see how many links they create from one page to another. If you don't see any numbers, then it is probably not worth trying because other sites will do better. Another option is simply doing more link building: links pointing at your own pages, or links pointing at other sites with similar content as yours. But here my concern is with the latter because there are potential problems with those kinds of links: they tend not to be as valuable (and thus may not be tracked) as some other kinds of links like authoritative and topical ones (which they tend more often than not).
Now, there are two types of backlinks: passive ones and active ones. Passive ones are usually created through backlinks clicks (for example using social media networks like Facebook or Twitter), while active ones usually come from visitors who browse through content in your site, or / or those who come into your website via a link provided by an affiliate network or partner product you sell (or perhaps via a referral program). I’ll cover each in turn:
## Passive Backlinks
The passive type of backlink comes from people who actually clicked on your site — but instead what happened was something like this: once someone visits one page in your site and reaches the bottom of that page where all sorts of information about products, service offerings, etc., is presented in one big drop down menu; he/she clicks on one item after another until he/she finds one which interests him/her enough to click on it; he/she adds an anchor tag pointing at it; then he/she clicks on "add" next to +
6. Inbound Links, a Link From Another Page to Your Page
Off-page Marketing (or, “off-page seo”) is important because it is so often overlooked. Google has made such a big deal of this stuff in recent years, and the term is getting some traction with the press — especially after Google announced that it was working on a new algorithm update (which will probably be called something else). There are several different approaches to off-page seo, but generally speaking, there are two types:
• Off Page SEO
This is where you do your own search engines optimization (SEO), but you don’t post links. You’re not just using SEO tools and algorithms to get better rankings; you also do your own website and blog content creation. This type of SEO can be cheaper, but it requires more time; and if done poorly, can be less effective than using an agency. It can also be more harmful than helpful because most people have no idea how to do it well.
• Off Page Social Media Marketing
This is where you use tools like Facebook or Twitter to build relationships with customers, potential customers and other influencers of your product. It can be very effective for engaging with people outside of your group (e.g., consumers and influencers) who could potentially become customers in the future. It would probably work better if you were able to partner up with companies through which they could provide direct customer support or help with product development, but that doesn't always work out so well (see the above two examples).
The main thing here is that all marketing strategies should focus on getting relevant visitors to your site or app — not just to get them there. The best way to do this is through off-page SEO and off-page social media marketing (that means building relationships directly). These are things that every startup should consider doing — as a minimum (though only as a minimum); there is never any excuse for not doing them at all!
7. Branding - Establishing Your Company
In the last year or two, there has been a lot of discussion on the topic of brand building. Brands are often seen as intangible assets, much like IP. The problem is that if you don’t have a strong brand, it will be hard to distinguish your product from all of the others in your community or industry.
A strong brand makes it easy for users to search for you and bring you to their attention. It’s an intangible asset that is hard to get hold of, but it is worth trying your best to make sure people know about you (brand awareness). Think about this: If people aren’t informed about your product, they aren’t likely to buy from you since they won’t be able to find you and see your value proposition. This can have consequences for product quality and even customer satisfaction. Also think about how people will remember what you do for them — especially if it's something that is less than ideal (e.g., “I could use a vacuum cleaner but I'll never go through my life without my Zojirushi coffee maker…”) In addition, reputable businesses will be more likely to recommend products and services which they believe are worth their money (and thus will be more likely to use these products themselves).
The best way to get yourself noticed in this competitive market is through SEO , link building , social media outreach and other forms of marketing outreach. People love brands! Especially when they're associated with others who are known well-enough like celebrities or famous tycoons...which makes sense because those people deliver many valuable benefits in return!
And if you're looking for another reason why branding matters so much, look no further than the fact that 90% of all big brands spend less than 3% on marketing campaigns in comparison with less than 1% spent by small companies . It's just math! And here's another example: If I'm doing a good job selling socks on Amazon , I'm not going to ask anyone else who sells socks on Amazon because I know that one other person already does it better than myself at 90%. That would only increase my competition and decrease my chances of success which would lead me down the road towards failure...and that's not how things work in this world!
No comments:
Post a Comment