Title
If you’re new to SEO and want to get right into the game, you’ll likely spend a lot of time on Google. And while it’s very important to focus on the fundamentals of SEO (which is what this post is about), there are some other things that can help you out as well.
Sync up your site with your social media accounts and use Google tools such as the Moz Console and do some keyword research (as well as for Twitter, Facebook, Linkedin and Pinterest). You can use tools like Runtastic or track your own movements with Google Analytics. Then, once you have all these in place, start working on your site’s title.
There are a number of different approaches to writing title tags. I prefer starting from the top-level meta description tag (on either a page or an individual post) and building from there; but if you already have a great meta description tag for one or more pages that doesn’t need updating, then by all means: if you feel comfortable with the code (I didn’t write it here), then make it yours!
The following is an example:
<meta name="description" content="This is a high-performance new product support service hosted at www.website-support.com">
I also like to write my own titles based off of keywords that I feel have not been used enough in titles before; so I might choose “How To Make Your Own Website Support Service Using WordPress & WordPress Hosting” after “how do I make my own website support service using WordPress & WordPress hosting?” If a company has one great keyword phrase over and over again, but it is not being used enough in titles for people to know about them? Then I might choose “SEO For Dummies: How To Find A Marketable Keyword For Your Website And Get It Plagiarized At Least Once Every Single Time You Update Your Site Or Post On Social Media With The Help Of Ten Little Bunnies! ” instead of something like “SEO For Dummies: How To Find A Marketable Keyword For Your Site And Get It Plagiarized At Least Once Every Single Time You Update Your Site Or Post On Social Media With The Help Of Ten Little Bunnies! ” .
All great titles should be based on keywords that are easily searchable via both Google & Bing
2. Intro
One of the hardest things about SEO is seo audit. We are very good at identifying keywords, but very bad at identifying search volume.
So, what can we do? We use keyword research to find out just how many people are searching for that keyword, and then we use that data to build a “seo audit.”
This gives us a much better understanding of the contextual search landscape and we can then look into how to position our site in that landscape and make it easier for people to find us.
3. Keyword Research
Keywords are the building blocks of SEO, and for this reason, it is an important topic for your product launch. Your goal should be to clearly define what each keyword means to your product. As a way of doing this, you can use the term “Value Proposition” (VP) which is basically a way of saying what the product does, how it works, and why it is useful. If you use this as part of your VP in one section of your marketing materials, then you should continue to do so throughout the entire marketing campaign.
In order to really understand how your product will fit into the market, you need to understand who (and what) will use it. This can be done by using audience analysis techniques or asking influencers or customers about their previous experiences with the product. There are many ways to do this: podcast interviews with an expert; surveys on social media platforms; speaking engagements and seminars; online polls or surveys; reviews from other users in various online review sites (such as Google’s Webmaster Tools); and perhaps also from app stores that have been acquired by other companies (such as Apple).
Finally, keep in mind that even if your product doesn’t fit into any category at all (and thus won’t generate any revenue at all), if there is enough interest in the category that you want to target people who don’t already know about it anyway — then that might be worth pursuing anyway!
4. On-Page SEO
SEO is one of those subjects that many people who write about it are passionate about, yet few people actually get to spend a lot of time understanding. The problem is that SEO takes a lot more than just writing about it. It takes understanding the basics, then adding some discipline and effort.
I’ve been doing SEO for nearly 3 years now, and I’m still learning. However, there is one thing I do know that most other people don’t know:
1) Google doesn’t care where you came from or whether you paid for traffic or not; it cares about your content.
2) If your site has poor content (even if you did pay for traffic), Google will likely penalize your site; but if your site has great content, Google won't bother with penalties.
3) If you have fresh content on a regular basis (i.e., not spammy), your content will rank well on SERPs regardless of where you are from or what you paid for traffic (or not). But when you have stale content on the same sites over and over again, Google will penalize that site — even if it paid for traffic or not.
4) If you have good links (and therefore authority), they will pull through to your site even if you did pay for traffic/not/etc.; but bad links can hold back rankings also, even after paying for links.
5) The quality of the search results shows up almost completely independent of what else happened in the past; this means that if there was once a huge amount of success on your site by doing keyword research , no matter how idiotic that may seem now, most Chinese search engines will reward that link point again in the future by showing them as one of the first results in their SERPs .
5. Off-Page SEO
What is off-page SEO? Is it really a separate thing that you shouldn’t learn about? No.
A few years ago, many people in the SEO industry started talking about off-page SEO (which has now become an industry term). Off-page SEO was what was left on the page after all other keywords and links had been removed — like the name of a company on a company website. But then, the term “off-page” started to get associated with things that didn’t apply to anything — like giving people a link to your landing page when they asked for more information.
Nowadays, we have a much clearer idea of what things are “off-page”:
• Off-Page SEO is not including your site in search results (as long as it doesn’t give you any value)
• Off-Page SEO differs from paid search in two ways:
• First, paid search can give you value by providing keyword matches and meta descriptions (for example, if someone clicks “seo audit” on Google., it actually provides them with some value) but these are not considered “off-page” by Google. The reason being that these are not part of your site; they are from third party sites which provide the described skills or services to your site.
• Second, while you can use keywords and meta descriptions in your own content to improve rankings across Google alone — but this isn’t considered “off-page” by Google and is against their guidelines (see below)
So how can you get off-page SEO right? We put together this handy checklist as a guide:
1. Get yourself listed on two relevant directories:
2. Look at 300+ relevant directories:
3. Make sure at least 75% of those directories have no negative reviews, no unpaid content or no duplicate listings (if any).
6. Conclusion
Seo audit is the process of examining a website in order to be able to improve its performance (e.g., in terms of number of visitors, bounce rate, etc.). An important part of seo audit is going over the pages that are on your site as well as focusing on how your pages are structured and how you could improve them.
A seo audit can be used for a variety of purposes: •• The first goal is to understand where visitors come from and how many times they visit your site. This data can be used to determine what the most important keywords are for each type of visitor, which will help you determine what content should be focused on and which keywords should not be targeted due to their high competition level. •• If you want to use this information for “on-page” reasons, it may also become useful to know where visitors leave your site as well as find out whether they typed in a certain keyword too often or too seldom (which may lead you to focus on optimizing this part of the site).
The second step is the analysis of competitors’ websites. This allows you to see where they rank in search engines and what is their position in terms of value proposition compared with yours. This information can also help you figure out which keywords are competitive enough against yours, thereby helping you optimize them so that they start ranking on Google and other search engines; if you do this with every page, it will become much easier for even a small business such as ours.
The last step depends on whether or not we want our site to rank higher than competitors’: if so, we need to analyze all links pointing at our website (both internal links and external links). A good way of doing this would be using link checker tools like Ahrefs or Linkedin Page Checker . You can also create custom reports based on these data points (e.g., about how many visits happened during a certain time period), use them as input when brainstorming new ideas, etc.
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