digital marketing

 The course in digital marketing gives you an overall impression of all the main areas in digital marketing.

We go through the basics and then immerse ourselves in each area.

In this way, you will build cutting-edge expertise in digital marketing.

The course shares its focus on both practical and theoretical elements.

You learn how things work (the theoretical), and you learn how to actually carry out different marketing activities (the practical).

After completing the course, you have enough knowledge to work with digital marketing.

In the course we thoroughly go through the following areas:

Digital market analysis (try part of the section for free here).

Web analytics (and Google Analytics)

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social media marketing

Email marketing

Display marketing (programmatic marketing)

Affiliate marketing

Are you looking for an in-depth course in digital marketing / online marketing? If so, have a look at our course list here.

Do you want to start the course today? Sign up here.

Our course is excellent for all forms of competence development. Below we list some of those who usually take our course. If you feel that you do not fit in below, it does not mean that the course is not for you. Contact us and we will be happy to tell you more about how the course can suit your situation.

For you who work or have worked with marketing (but not digitally)

If you have worked or studied marketing but have not worked with digital marketing, our course is an excellent gateway to the area. In the course, you be able to develop your skills in marketing and add more practical elements in the digital world. The course is also suitable for you who have worked a bit with digital marketing, but where you still feel that you lack certain elements.

For you who want to work with digital marketing, but lack prior knowledge

This course does not require any prior knowledge of the participant. If you are curious about, or want to work with digital marketing, the course is therefore excellent for building up the knowledge required to get a job in the field.

For you who run a business and want to grow your business digitally

A major focus in the course is on practically applicable exercises. This means that if you have a business that you want to work with during the course, you will be able to use the course to its full potential. If you do the exercises and follow the advice in the course, there is every chance that you will increase your company's digital growth substantially.

After the course, you be able to work with everything in digital marketing.

As a certified (after completing the course) you will be able to apply for and have the chance to get junior roles at agencies or in-house at companies. Of course, you can also apply your knowledge to your own company.

Some common job titles that you can get after completing your education are:

Digital marketer (or online marketer)

Digital Marketing Manager

Search Engine Optimizer (SEO: are)

Search Engine Marketers (SEMs)

Social media marketers

Email Marketer

Web analyst

Ad operations (display or programmatic marketer)

Inbound and outbound marketers

Simon has more than 10 years of experience in digital marketing. He has been responsible for Google's educational initiative Digital Academy in Stockholm, and has taught digital marketing at several YH schools. He has also worked as a digital manager at several major companies.

Read more about Simon here.

The course is divided into 10 parts and several associated parts.

Associated with each part, there are tasks to solve, a quiz to test your knowledge of and a wealth of study material.

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