Search Engine Optimization(SEO)
We can liken search engines to an answering machine, as they collect a huge amount of content, then organise and rate it based on thousands of factors in order to determine the best content that will answer a specific question a user asks when they search for something on the Internet. Search engines are able to do this by exploring all forms of content available on the Internet (web pages, PDF files, images, videos...etc) through a process called crawling and indexing, and then ranking them according to their compatibility with the query.
What a user enters into a search engine through a process called ranking. What are Unpaid Organic Search Results? As we have already explained above, Organic Search Results are the search results that appear to the user as a result of effective use of SEO/SEO techniques, and for which no sums have been paid by their owners to appear on the results page. It used to be easy to spot natural search results. The ad results were visible at the top of the results page, followed by 10 links to natural results. Anyway, over time, the way results are shown on search engines has changed. So how do you recognize natural search results?
Today's search results pages (SERPs) contain more ads as well as unique dynamic natural search results called SERP features in addition to regular natural search results. Examples of dynamic search results SERP features we find: Snippets or answer boxes that appear in the form of an answer to your question at the top of the search page inside a box. Relevant results section or People Also Ask. Section images related to your search. In addition to many other forms of unique results that are constantly changing and evolving in line with the preferences and needs of users. It is worth noting that the SERP features in the Google search engine are completely natural (unpaid), some of which are affected by SEO techniques, while others have nothing to do with search engine optimization techniques. Examples of SERP features that are affected by SEO (their appearance on the first page of search results depends on how strong and SEO-friendly they are): Snippets. Results related to your search, which sometimes appear as "People Also Ask" boxes. As for the distinguished results that are not affected by SEO techniques, they are those that include information from reliable or specialised sites in the subject matter of the search such as Wikipedia, or IMDb, which specialises in rating films. Read also: 5 Secrets to Improve Your Online Content Writing Skills and Gain Thousands of Views Is SEO Important? Although paid advertising and social media platforms are able to bring more visitors to your website, most of your online traffic comes from search engines. Not only that, Organic Search results appear to professional researchers more reliable and get more clicks than paid ads. As of the search results shown to users in the United States of America, users click on only 2.8% of paid results. Not only that, as SEO is the only online marketing method that, if you use it well, will bring you continuous profits and always satisfactory results. If you put relevant content that deserves to be shown on the search results page for a suitable keyword, your site traffic will increase over time for free. Whereas, content marketing by other means requires constant payment of money in order to increase traffic and the number of visitors. And even though the different search engines are getting smarter, they still need your help. Therefore, you must improve your site so that it can deliver the information better to the search engine, so that the latter can find this information, index it, and then display it on the results page. Also Read: 9 Ways to Find New Ideas for Your Blog Do I need to hire an SEO professional for my website to succeed? It actually depends on a lot of factors such as: how much you want to learn more about SEO or SEO. The complexity of your website. The size of your brand. You can undoubtedly apply some SEO basics if you like, but you can also get help from a professional in the field if you wish, and either way it will benefit you. However, if you choose to hire an SEO specialist, be sure to choose it carefully, as there are many companies that provide SEO services, but they vary in the quality and effectiveness of the service they provide. The right SEO will ensure that you save a lot of time, effort and money, while using these techniques incorrectly will do a lot of damage to your site. The best choice is good! The white hat and the black hat! Don't worry, we haven't moved on to fashion! We're still talking about search engine optimization. These two terms express two famous techniques in the world of SEO which are also known as white hat SEO and black hat SEO. 1- White hat SEO, which means SEO techniques, best practises and strategies that comply with the laws and conditions stipulated by search engines. It primarily aims to benefit users and provide better results for their search. 2- Black hat SEO: It refers to techniques and strategies that aim to deceive search engines, in order to get higher traffic and more visits from users. Black Hat SEO strategies may actually get you higher numbers, but they still put your site at risk of being penalised and banned by hackers.
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