Keyword Research

 
1. Introduction

Nowadays, we are all used to the process of keyword research. For example, most people just search Google for “best laptop” and see what comes up. That is a very effective way of finding out what you want to do and what you need to do it well. However, searching for “best laptop” is not the best way of finding out what people think they need.

Instead, you should use a keyword research tool (which I will discuss in detail in a future tutorial) and look for phrases that are meaningful to your product or service. For example, if your product helps mobile developers organize their projects and make them easier to deal with from an admin perspective, you might want to focus on phrases like “mobile app” or “mobile development environment.”

You can find some helpful keywords here .

2. Why Should You Do Keyword Research?
There are no easy answers to the question “What are your target keywords?”.
That is because the factors which influence a keyword’s popularity vary greatly from one market to another, and from technology industry to technology industry. The same goes for seo: there are no simple answers.
In this article I will present some of the factors which determine whether or not it makes sense to do seo in my specific case, and provide some guidelines along the way.
I have identified two key factors as critical:

1)  (what people search for) and relate that to (what words they use). This means that we need to uncover what people look for before we can understand why they use our services (we can learn a lot by looking at comparable terms). 2)   (what words they use). This means that we need to look at terms in more detailed detail than merely "seo" when we do keyword research. This is why I remind readers that keywords aren't just short strings of letters or numbers.

In this article I will present three examples of how each of these factors affects what people search for, why they search for it, and how those things relate, in a way which is meaningful for me personally and my field of expertise.

#2 - What People Search For: Friend Finder / Facebook Page / Craigslist / Google Places / Twitter / Yahoo Places / Bing Places #1 - What Words People Use: Friend Finder/Facebook/Craigslist/Twitter/Yahoo/Bing #3 - How Those Things Relate: My Location / My Address / My Phone Number #2 - What People Search For: Friend Finder/Facebook Page/Craigslist/Twitter/Yahoo Places/Bing #1 - What Words People Use: Friend Finder/Facebook Page-Craigslist-Twitter-Yahoo-Bing

3. Keyword Research in Google Adwords
If you want to improve your positioning in Google Adwords, you need a good keyword research tool. Google’s AdWords Keyword Planner is the best, but it’s more expensive than simply buying keywords and trying them out in your account.
In this post I will show you how to use several free keyword research tools for a variety of keywords, and why it is worth investing in the right tools for your application.
a) Finding the Right Keywords in Google Trends

There is a lot of competition out there in the SEO world, and it’s not just the general public. Google is fighting back hard to keep its rankings intact and users happy. A well-researched search engine is vital for any business or person trying to tell their story.

Keywords are just one piece of a puzzle, but they provide an excellent starting point for your SEO strategy. The best way to start using keywords as part of your SEO strategy, as you will see below, is by taking a look at Google Trends (which includes a lot more than just keywords).

In this post I’m going to give you a brief overview of the basic tools you can use to help identify and mine keywords from Google Trends data (which shows how people search across all different aspects of their lives). At the end of the article I’ll show you how to start using them in conjunction with Google Analytics so that you can start hunting for new keywords that might help your business find more customers.

First off, let’s take an overview of what Google Trends looks like:

So now let's take a look at what it means when we say "Search traffic" on Google Trends:

So what numbers do these trends show? Well they show that searches result in many different types of traffic. Some are short-term spikes (e.g — if someone searches "flipkart", there will be long term spikes on those terms), some are long term trends (e.g — if someone searches "seo services" over time), some have low traffic levels and tend not to appear for days or weeks at a time and some have high levels of traffic (and tend not to show up unless someone specifically searches for them, e.g — if someone searches "seo services in Delhi" over time, then there will be short term spikes).

To get started with keyword research, you first need to know which metrics work best with which words:

As you can see there are many metrics available from which you can choose from when looking at trends:

In reality though, most companies use all three types: long-term trends (to see what kind of traffic should be expected over multiple months), short-term spikes (to spot spikes that last only a few hours or days) or low traffic levels (to spot market share losses and other changes within months). This is why it's so important to use all three

b) Finding the Right Keywords in Google Suggestions & Related Questions

As a search engine optimisation (SEO) company, we know that keywords are probably the single most important thing you can do to improve your rankings. But if you’re new to SEO, you might be wondering what keywords to adopt and how to do it. In this article, we’ll explain why “keywords” are not what you think they are and show you how to set up an effective keyword research tool in Google Suggestions & related questions.

The reason that it is important for beginners is because when we ask them to find keywords in Google Suggestions or related questions, many people don’t know what they mean. Most people think of keywords as short phrases like “love your product” or “make money online”; but even though these are the most commonly used ones on the internet, there are many others which can get you more search engine traffic.

Another good reason for beginners is because it can be very hard to come up with a good keyword list without any previous experience — so if you want the best results from your keyword research activity, then it helps if you have a list of keywords which already work well for you.

4. How to Find the Right Keywords for Your Blog Post
Keyword research is one of the most important aspects of SEO. No matter how well you do on a search engine optimization (SEO) page, it is impossible to guarantee that your site would rank in the top ten, because the number of sites on the web is so large. Keyword research has become even more important as it’s become easier and easier to find niche keywords through Google. The best way to extend your reach is to do keyword research that allows you to identify possible competitors and highlight your strengths.
Keywords are words that people use in search engines when they are trying to find information about a product or service. We can use this information when we are building our product pages for our website or in other ways like blog posts and social media posts.

a) Applied Examples
The first step of any keyword research is to understand what you want to target and how you want to target it. To do this, we will be setting up a little spreadsheet with the following information:
• The keyword we want
• The date that we want it to appear
• The URL for the key phrase (which you can find in your target keywords list)
• The number of articles we want to rank for (1 means 1 article maximum)
• How many times per day we want the article(s) on the list (1 means 1 time per day). If multiple times per day you need to rank, then increment by one. Then, if you are using multiple URLs in your keywords list, add “*” after your number of articles. Example: if I’m targeting shoes and I have “shoes” as my keyword, I would add “*shoes” after my number of articles. If I used both “shoes” and “shoe” in my keywords list, I would add “*shoes+shoe” after my number of articles.
• How many pages do we want to rank? There are two general approaches here: page-level or page-by-page. Page-level is often used for long tail keywords (e.g., "travel brochures") whereas page-by-page is usually used for short tail keywords like "cruise ships" or "car rentals". However, most businesses will tend to use a combination of both approaches as long as they can tell which approach accomplishes their goal better or more quickly than other approaches. You can find out which approach works best by using a simple search engine optimization tool like Google's Keyword Planner tool or Bing's Keyword Tool . If you use both methods at once and get no results at all, perhaps one method is better than the other but it still may be worth experimenting with when deciding which method is best suited for your business.
Once you have decided on which method you will be using and what will be the outcome of each method (e.g., ranking), add up all results from all methods that are relevant/convenient/reasonable (e.g., 500 articles out of 500). This process should yield a handy table with a total number of relevant pages per method.

More info: