Social Media Marketing

 1. Intro
Social media marketing is not easy, but the more you understand it, the easier it becomes.
Social media marketing is a lot different from traditional marketing. It’s about understanding the audience and about creating an experience that will engage them in your brand’s direction.
No social media strategy without social media itself - your audience can only be reached with real engagement. As such, you need to own your brand’s social channels. You have to be there first and people will follow if they like what you have to offer first and foremost - they won’t follow if they don’t know who you are first or if they aren’t engaged with you first.

2. Crafting a social media marketing strategy

Social media is a great tool for driving sales, but it can also be a bit more difficult to use than you might think. The best way to get started with social media is to get some basic rules and tips down.

You want to make sure your social media marketing strategy is executed properly from the start — this includes setting up and organizing your accounts, so people can find them (and create those accounts) easily. It’s also about making sure you have a presence on multiple platforms and channels. If a customer searches for something specific (like “led phone lights”), you want them to be able to find your product on all of your channels.

Sometimes that means building new campaigns, or creating content specifically for social media channels. When people are searching for something specific, they tend to share things they like or are interested in online — that’s why Pinterest has such a large community of pins centered around crafts, cooking, and other hobbies.

If you’re starting out with social media marketing, don’t rush into it! A lot of the time it will take time and practice before you develop the skills necessary to use it effectively in your business — if you need help getting there, let us know!

3. How to create the perfect post for each of your social networks

Creating the perfect post for each of your networks is a lot easier than you may think. Just follow these few simple steps:

1. Find the post that you want to be featured on. You can do this by searching for it, or by posting it yourself.

2. Search for relevant words in the title of the post (like “social media,” “linkedin”, “pinterest”) and paste them into a code within a comment, tag or with any other tool you can find online (like Google Sheets).

3. Search again for similar posts on these same networks (using keywords), and copy them into an image or video file that can be used as an example.

4. Upload the file with a link directing people to your post and voila! Follow those steps in your social media account now & keep posting!

5. Keep in mind that social media posts are a different beast from blog posts — don't expect instant results, especially if you've only been using one network for a few weeks — but they're great to get people acquainted with your brand and/or product(s)  and keep them scrolling through your network until you decide to make changes!

4. Optimizing a post for maximum reach and engagement
Social media marketing is an area that many startup founders are still not fully aware of, because it’s not a “thing” that they have been asked to do. As the saying goes:
You don’t need to know how Facebook works in order to use it, but you do need to know how to optimize your post so that people see it. And while there are plenty of tools out there for this (and you can find them on almost any social media platform), nothing beats a good ol’ finger on the ‘share buttonengagement .’

After all, this is the one thing that should come down to: everyone wants share buttons on their Facebook posts, right? And if you don’t have one, get one. Searching for “share buttons” on Google will show you dozens of free ones everywhere from startups all the way up to big publishers like Forbes and Business Insider.

The key point here is to be up in front with your customers and give them what they want with what you can provide (as opposed to optimizing for clicks vs shares). You may also want to check out some of our other posts about optimizing content for social media in general.

5. Measuring Your Strategy's Success

Social media is an ever-evolving frontier and the tools that help you achieve the best possible results are constantly evolving. There are too many tools to list here, but you need to measure your strategy's success before and after launch to determine how it performed.

It can be hard to know what measurement even is, as every single piece of data can be useful and all examples fall into different buckets. But knowing what marketing metric to use is key because of the varying goals of social media marketing:

On one end, we want to gather as much data as possible about people’s experience with our product so that we can improve it and make it more user-friendly. On the other end, we want our customers to notice us and tell their friends about us so that we can get more sales.

The goal is a goal: measuring success or failure in social media marketing should have a clear meaning for you — a means by which you will be able to define success. Especially if you are trying something new, like social media marketing for your product — it is important that you understand the metrics that tell you if your efforts were worth it.

6. Conclusion

In the end, I think it’s always a good idea to put together a short outline of your goals, a list of your accomplishments, and some key takeaways. You can then use this outline as the basis for your marketing strategy.

As I mentioned in the first part of this post, there are some key things you should keep in mind:

• Make sure you have a clear value proposition, something that you believe is worth sharing across space.

• Make sure you have a strong story that informs and excites people about the product. If it’s too vague, people will be less likely to share and more likely to send a negative review/review somewhere else (e.g., reddit). If it’s too specific and detailed, it’ll get lost in the sea of content (e.g., LinkedIn).

• Make sure that whatever content you share is aligned with your valence (see below).

• Create content that engages new audiences, not just existing ones (and remember: “engage new audiences” means “inform existing audiences”).

I hope these tips help you get started on your journey towards marketing success!

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Search Engine Optimization

 1. SEO
This post is about the process of conversion, and the different ways Google uses to evaluate its search results.
It’s also a very good reminder that things will change over time. Such as:
The first thing to consider when contemplating how to improve your content quality is whether you are already doing so or not. If you are not already doing so, then it may be worthwhile to start now.
The second thing to consider is that there is more than one method for evaluating content quality; and the competition between those methods will differ from person to person. Some people want a list of 10 keywords they use in their content. Others may want a different list of 8 keywords that they use in their content, or even a different set of 10 keywords by which they measure quality (ie., “I use these keywords because they work well for me”).
The third thing to consider is whether you are using proper seo evaluation techniques, or not using them at all. In other words, if you have no idea what proper seo evaluation techniques look like, then there is no point in trying them either — since they won’t work anyway!

There are three main approaches: static analysis (which looks at your HTML/CSS), semantic analysis (which looks at your XML), and content analysis (which looks at your semantic/semantic-related keywords). Static analysis and sematic analysis often can be combined into one algorithm (such as Kaggle’s “SEOmoz”), but each approach has its own advantages and disadvantages. Content analysis tends to be more flexible; however, it can only tell you about what people are saying about your product, not how well it does so itself. The critical aspect here is the second part: how well does it work in practice? For example: let’s say we have a product with reputation system built on top of our API and we have Conversion Rate , and sections on the page — if we don’t know whether our API works or not, then any attempt at seo evaluation will be useless. If we do know that our API does indeed work well for us (as evidenced by many successful conversions) then all seo evaluation can tell us about are our target audiences; this information is certainly useful, but it doesn’t tell us much about how well it works for them.

2. Auditing your Website for SEO
I’m a believer in SEO, and I think it is something that everyone should do at least once a year. However, I don’t think you should spend too much time on it.
Why? Because if you are doing too much SEO, you will over-optimize your site (and end up with “Crazy sharp optimization”), and you will also not be able to attract people to it which means that your site will become less useful. This is a problem because the more people who visit your site the more likely they are to leave on a bad note (e.g., by leaving in disgust). This could make your website useless for its intended purpose.
Therefore if you want to optimize for SEO but don’t have time or resources to do it yourself, hiring someone who does is the cheapest way of getting the benefits of expertise without dealing with any actual implementation.

3. Keyword Research
We all need to do keyword research. Whether you are an SEO professional or someone just starting out with your business, it is important to know what keywords are most relevant for your business, and what they mean in terms of ranking and search engine traffic.
A great way to do this is to use the free Keyword Tool on Google Search. It will tell you how many unique searches are related to a particular keyword over the last month and the rankings that you’d rank for those searches over time. You can also look at the best keywords (those with the highest competition) that Google has ranked for over a month, which can also give some indication of how likely your terms would rank (for example one of these terms was ranked as #1 across all Google search results in 2014, but rarely in 2015).

You can learn a lot by focusing on these two types of keywords:
• "keyword + product" – These tend to be more competitive than “keyword + company” or “keyword + city”, so if you want to rank well for highly competitive terms you should focus here.
• "keyword + company name" – These tend to have more frequency (i.e., more searches per day) than “keyword + region” or “keyword + country”, so if you want your product/service to be well-known among people within a certain demographic, it might be worth targeting this kind of keyword type.
* Note: Many people say that "search engine optimization is marketing" but they don't always make this distinction clearly enough! For example, I see comments like "Search Engine Optimization = Marketing", or "Search Engine Optimization = Product Marketing". While these may technically be true (and they are both marketing), they convey two very different meanings - one focuses on getting someone searching for something, while the other focuses on making sure that something appears in top positions within those searches - hence different purposes!
The most important thing is that we as marketers understand our own behaviors and values in order to create powerful campaigns around them; and we need help from people who specialize in understanding consumer behavior. By understanding consumer behavior and values we can then design products based on their expectations and needs, rather than solely from our own beliefs about them. I like David Pollack's chapter on consumer behavior because he highlights this difference between consumer behavior and consumer beliefs: consumer actions are driven
4. Off Page SEO Tactics (including link building)
I’m not saying that everything needs to be done off-page. But it is really important to do the right kinds of things on-page, too.
Off-page SEO is a term used to describe activities that are not directly or even partially related to your website. You can do a lot of great stuff on-page, but you don’t want to neglect off-page. Although we are often in awe of the power of search engines, it isn’t enough just to search them; you need to find ways to reach people who aren’t yet looking for your product.
If you don’t have any ideas about how you can turn your precious website into a free marketing channel, take a look at "The Power of Social Media" by Luqman Rahman and Brian Solis. It describes 7 key ways from social media marketing that will pay dividends for your business (and in some cases, even help you get paid for it).
The first thing you should do before putting any significant effort into building out an audience is get an audit done on your website and its content:  You may want to spend money on this (it's worth doing if it helps you understand where your customers are and where they're coming from) or simply take the time yourself and find out what's working or not working for you. If something doesn't work, try something different until something does work.
Another way of getting an audit done is with keyword research:  Gather as much information as possible about products or services related to what you're selling.  Then look at the competition and see how they're using similar keywords/phrases across multiple categories/brands and products/services they offer (e.g., a mobile phone retailer might use “smart phones” as one of their keywords).
Once that's done, use tools like EPM tools like UserTesting ,  or Google Analytics (which includes several free tests which can offer valuable insights into how users respond in different contexts)  to see whether those keywords are being searched for by potential customers who might be interested in what you sell. And if someone does search for them once more after finding out about them through other means, send them an email telling them about your site!
Finally, once you've found some potentially interesting keywords/phrases and have answered all the questions in terms of both content relevancy
5. On Page SEO tactics (including content)
SEO is a huge topic that we cover in depth in our SEO courses (and also on our website). The rest of this post will focus on the kind of things you need to do in order to get the most out of your search engine optimization efforts:
• On page seo: This is where we talk about performing seo audits and how to conduct them effectively. We also teach people how to use PPC and paid search.
• Keyword research: Keyword research is the process by which you gather statistical data on a keyword or phrase, then use those data points to determine what keywords are working best for your business.
• Off page seo: This refers to researching the potential customers who may be associated with a specific keyword/phrase, but are not necessarily your primary target. For example, if you are writing for an online community or blog, you may have a specific audience and choose to find non-targeted traffic from that audience. Or if you’re just talking with prospects that have strong connections with certain products, then you may choose those prospects as your primary target. We’ll cover this in more detail in subsequent posts.
6. Conclusion
Over the past few years, we’ve grown accustomed to the idea that seo is a traditional marketing function. It’s not. Seo is an engineering function, which requires ambitious and skillful planning and execution.
It’s not just about optimizing search results; it’s also about optimizing the positioning of your product on Google, Facebook or any other search engine (and thus how your product can be perceived by potential customers). Seo is also about ensuring that your product and brand are represented in a positive light (the goal of all marketing), so that you can attract customers and generate leads.
In this article, we’re going to focus on two different aspects of seo: whether you should use a full-blown SEO agency or have an internal seo department. However, as always, there are many other factors to consider when it comes to choosing between these two options.
It is important to note that while our company has been doing SEO for several years now and has worked with many brands big and small across many industries – we do not have a formal seo department, nor do we charge per word or page viewed on Google. If you want us to increase your page ranking in Google, Facebook or social media sites such as Twitter, LinkedIn or Reddit then there are other options available – but it will require significant time investment (especially if you want good results).
In fact, if you want better results than what most people achieve on their own without professional help then it might be worth considering hiring us – but only if you are willing to invest significant time into solving problems yourself. In this case, the benefits would be great but the costs would certainly be high – so definitely think twice before hiring us out!
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Off-page SEO

•  1. Introduction

SEO means Search Engine Optimization. SEO is about optimizing your page for search engines, so that people can find you when they type in the query “SEO” into a search engine. SEO simply means “search engine optimization”.
Most SEOs are not actually SEOers, but rather “online marketers” who will tell you that they are good at SEO and will teach you how to do it better. They will then let you know they are really good at it and just wanted to help you, so that they could get paid more money. (That is how most of them make money anyway.)

But there is a difference between being an “online marketer” and actually being an actual person who understands why search engines like our site in the first place.
An online marketer has an understanding of what makes our site tick, but he or she doesn’t really understand why it works or why people should want to use it. An actual person understands this stuff.
For example, if I show you a model house that I have built from scratch (and which has been featured on the cover of New York magazine), you might feel that my approach to building a new home seems interesting and might even be entertaining (although you may have no idea why). But ultimately, if someone wants to buy my new model house, all I care about is whether their car gets more miles per gallon than yours does – and no matter how cleverly its design was conceived or how cleverly its construction was executed – the fact remains that it generates less revenue for me than yours does. So how can online marketers claim that their method of marketing is better because it gets more traffic? How can they say that their method has any advantage over ours? How come they make so much money while we only get paid when someone buys something off our site?

To claim otherwise would be disingenuous – and potentially dangerous – because they would imply that we don’t understand what makes our products work or what makes them worth buying in the first place. If that were true then we wouldn’t be selling anything to anyone at all!

Therefore, we must apply our deep understanding of product design and engineering processes to a far wider range of products than most people realize are being marketed today – including everything from cars to clothes to shoes; from islands to gadgets; from sports cars to high-end watches; from music albums to software programs;

2. SEO (Search Engine Optimization)

There are a lot of ways to “seo” or “seo-optimize” your product, but you may find yourself only using one type of seo.

At its simplest, this is simply keeping your product in front of search engines. That might be OK if you don’t have any competition and can afford to just do nothing at all. But if your product is competing with products from other categories (more than just other apps), you may want to consider

doing more than that. As Google has got smarter about how it uses the data it has on its users, it is increasingly important for every app to have good off-page seo (to let people know about your app and where they can find it) so that when people search for that app, they will be brought to your website

As an example, when I first published my book "Lessons from the Front Line" on Amazon , I set up my website in such a way that Amazon was the first result when users typed in their keyword. This was because I knew that if I were their second choice for a certain keyword (like "lessons," or "lesson"), then they would probably go directly to my website instead of searching further down the page looking for what they wanted. After all, they could be looking for something else here anyway.

When it comes to SEO though, there are no rules or regulations dictating what works best; there are just different ways of doing things! Below are some tips and considerations you may want to keep in mind as you approach off-page seo:

• Always provide links back to your product unless you have already done so elsewhere (e.g., on social media). For example: If you sell programming books online , then include links back to those pages so readers know where they can get them (even if those pages aren't directly related). If you sell software or web hosting services , include links back to those pages so readers know where they can find them (even if those pages aren't directly related). If you sell conference tickets , include links back to those pages so readers know where they can find them (even if those pages aren't directly related). If someone clicks through from your site and goes directly into a Google ad or sponsored review page, then link them right back! You don't want them leaving without even knowing why they came here in the first place.

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3. Off-page SEO

A key question in search engine optimization (SEO) and link building is what to do when you have a few links pointing to your site, but no one is really clicking on them. A common problem is that your site doesn’t look very good on the search results pages (SERPs), and it’s hard to get many people to click through those links. But if you’re not getting any clicks, there are several issues to consider:

• How do you find new links?

• What types of links should be considered?

• How do you get them?

• Where are they coming from?

These questions, like most things related to SEO, are best answered by a bit of experimentation with different types of links. The solution here is not as simple as going out and buying expensive backlinks or buying more keywords. Instead, it involves looking at the structure of your website and the quality of your content. You can do this for free by running a “seo audit” on your site — doing a full-on content analysis with tools like Moz and Ahrefs. But for basic analysis or benchmarking purposes, there are some free options available including Backlink-Oriented Website Analysis , LinkChecker , Backlink Ninja , and Google Webmaster Tools . If you want more in-depth analysis, use sites like Ahrefs , SEMrush , Mozstats , or YCharts . Each will give you more detailed data about your site than Google gives you through its link analysis tool and all types of web analytics tools (especially in terms of the number and content of backlinks). If you want even more information, download our free guide on Off-page SEO: How to Find Hidden Links! However, all these tools can be too expensive for small businesses who may only need basic information. That’s why we created this list: we’ve created a basic checklist for off-page SEO which will help small businesses avoid problems or at least minimize their chances of having trouble finding new links.

4. Linkbuilding and Outbound Links
Linkbuilding is one of the most common SEO tasks, and it’s also one of the easiest tasks to get wrong. For many months, I’ve been running a few linkbuilding workshops at conferences, and I’ve been surprised by the number of people who tell me they don’t do link building. This is probably for a good reason: less than 5% of their traffic comes from off page links.
The truth is that link-building isn’t difficult at all, but there is a lot more involved than you might imagine. And in many cases, it can be better done by other means (such as content marketing). There are two reasons why link building seems so easy to so many people:
• They are new to SEO and SEO isn’t difficult (they don’t know what else to do)
• They don't understand the rules or how they apply in different circumstances
We can help here too: we are experts in explaining how things work and how rules apply in different circumstances. We help you take advantage of your strengths and overcome obstacles that stand in your way. If you want to learn more about our services or how we can help you with your link building needs, contact us today!
5. Backlink, a Link From One Page to Another Page
We all know that the most important link on a website is its backlink. The backlink is the link that points to the next page on the site.
Most of us remember the days when there was no backlink algorithm and you could get away with only creating links to pages on your website, but now it seems impossible to do this without being caught out by some Google algorithm change.
In fact, if you have a popular blog, off-page SEO has been a regular part of your blog strategy for years; and if you have ever paid attention to search engines' rankings for long enough, you probably know that search engines don’t like it much when there are too many links pointing at their own pages (because then people will assume they are linking to them).
So what can you do? One way is to pay attention to your competition and see how many links they create from one page to another. If you don't see any numbers, then it is probably not worth trying because other sites will do better. Another option is simply doing more link building: links pointing at your own pages, or links pointing at other sites with similar content as yours. But here my concern is with the latter because there are potential problems with those kinds of links: they tend not to be as valuable (and thus may not be tracked) as some other kinds of links like authoritative and topical ones (which they tend more often than not).
Now, there are two types of backlinks: passive ones and active ones. Passive ones are usually created through backlinks clicks (for example using social media networks like Facebook or Twitter), while active ones usually come from visitors who browse through content in your site, or / or those who come into your website via a link provided by an affiliate network or partner product you sell (or perhaps via a referral program). I’ll cover each in turn:
## Passive Backlinks
The passive type of backlink comes from people who actually clicked on your site — but instead what happened was something like this: once someone visits one page in your site and reaches the bottom of that page where all sorts of information about products, service offerings, etc., is presented in one big drop down menu; he/she clicks on one item after another until he/she finds one which interests him/her enough to click on it; he/she adds an anchor tag pointing at it; then he/she clicks on "add" next to +
6. Inbound Links, a Link From Another Page to Your Page
Off-page Marketing (or, “off-page seo”) is important because it is so often overlooked. Google has made such a big deal of this stuff in recent years, and the term is getting some traction with the press — especially after Google announced that it was working on a new algorithm update (which will probably be called something else). There are several different approaches to off-page seo, but generally speaking, there are two types:
• Off Page SEO
This is where you do your own search engines optimization (SEO), but you don’t post links. You’re not just using SEO tools and algorithms to get better rankings; you also do your own website and blog content creation. This type of SEO can be cheaper, but it requires more time; and if done poorly, can be less effective than using an agency. It can also be more harmful than helpful because most people have no idea how to do it well.
• Off Page Social Media Marketing
This is where you use tools like Facebook or Twitter to build relationships with customers, potential customers and other influencers of your product. It can be very effective for engaging with people outside of your group (e.g., consumers and influencers) who could potentially become customers in the future. It would probably work better if you were able to partner up with companies through which they could provide direct customer support or help with product development, but that doesn't always work out so well (see the above two examples).
The main thing here is that all marketing strategies should focus on getting relevant visitors to your site or app — not just to get them there. The best way to do this is through off-page SEO and off-page social media marketing (that means building relationships directly). These are things that every startup should consider doing — as a minimum (though only as a minimum); there is never any excuse for not doing them at all!
7. Branding - Establishing Your Company
In the last year or two, there has been a lot of discussion on the topic of brand building. Brands are often seen as intangible assets, much like IP. The problem is that if you don’t have a strong brand, it will be hard to distinguish your product from all of the others in your community or industry.
A strong brand makes it easy for users to search for you and bring you to their attention. It’s an intangible asset that is hard to get hold of, but it is worth trying your best to make sure people know about you (brand awareness). Think about this: If people aren’t informed about your product, they aren’t likely to buy from you since they won’t be able to find you and see your value proposition. This can have consequences for product quality and even customer satisfaction. Also think about how people will remember what you do for them — especially if it's something that is less than ideal (e.g., “I could use a vacuum cleaner but I'll never go through my life without my Zojirushi coffee maker…”) In addition, reputable businesses will be more likely to recommend products and services which they believe are worth their money (and thus will be more likely to use these products themselves).
The best way to get yourself noticed in this competitive market is through SEO , link building , social media outreach and other forms of marketing outreach. People love brands! Especially when they're associated with others who are known well-enough like celebrities or famous tycoons...which makes sense because those people deliver many valuable benefits in return!
And if you're looking for another reason why branding matters so much, look no further than the fact that 90% of all big brands spend less than 3% on marketing campaigns in comparison with less than 1% spent by small companies . It's just math! And here's another example: If I'm doing a good job selling socks on Amazon , I'm not going to ask anyone else who sells socks on Amazon because I know that one other person already does it better than myself at 90%. That would only increase my competition and decrease my chances of success which would lead me down the road towards failure...and that's not how things work in this world!

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Search Engine Optimization (SEO)

 1. Intro

 

The search engine optimization (SEO) industry is like the world’s largest tea bag. You never know what you are going to get when you open it, but it does seem to be a tasty one.
If you want to understand how SEO works, read this little white paper by Lee Boon-ho (which I co-authored). If you want to know more about SEO, read this book by Matt Cutts or this book by Ben Sargent.

 

2. What is SEO?

 

If you’ve ever written a blog post, you’ll know how important it is to keep the search engines happy. In fact, search engine optimization is probably the single most important part of your content marketing strategy. But what does it actually mean? And how does it work?
If you’re not sure where to start, here are a few resources to get you off and running:
• Search Engine Land has a comprehensive guide on SEO basics
• Search Engine Watch has great discussions on both keyword research and link building (both of which are central to SEO)
• SEOmoz has an excellent discussion on why SEO is so important (though they don’t offer tutorials themselves)
• Google’s Webmaster Central provides some very useful information on things like link building and advanced search engine optimisation (SEO) techniques.

These resources give great insight into what is going on behind the scenes when it comes to optimising for search engines but not much else. There are also quite a few books out there: here are a few that we recommend especially if you want to learn more about Google AdWords: • Search Engine Optimization Principles by Russell Brunson • 5 Minute Guide To Google AdWords by David Meerman Scott • Copyblogger provides an excellent overview of copywriting fundamentals with content such as The 8 Steps To Creating Strong Content & Copywriting Success For Your Business • Content Marketing For Dummies & Copyblogger has excellent guides for both content writing and copywriting. If the above books aren’t enough, check out this list of other titles in our library: • Link Building & SEO by Peter Meyers • Copyblogger Keyword Research & Podcasting by Dr Steve Kambic • 10 Steps To Great Content Marketing by Dan Kennedy • The Lean Startup by Eric Ries ____________________________________________ We would love to hear your feedback! Feel free to drop us an email at [email protected] or click this button

 

3. What is Keyword research?

 

The vast majority of businesses don’t do keyword research, except to check Google. A small minority do.

Keyword research is a process where you search for the keywords you want to be found for, and see which ones come up first.

You should always start out by thinking about how Google classifies things and what that means. If your product is a camera app, it will likely appear in both the “Phones/Mobile” and “Tablets/Mobile” results. It will also likely appear in “Compact Cameras”, but not so prominently as in the “Digital Cameras” category; while it may show up in the “Smartphones” category, it is unlikely to show up at all (if at all) in the “Tablets/Mobile” category (and vice versa).

It is important to understand how Google works with its different categories — how they are structured — because knowing this knowledge can make life much easier when launching and building on those categories (especially since many of those categories are slowly being phased out anyway).

A lot has been written about Google using various data sources to determine what kind of results you should expect from each search query. For example, you should expect your query that says “fitness tracker” to get you better results than your query that says “fitness wristband”. But there are many more factors involved than just Google ranking a particular search result page number higher or lower on page 1 versus page 20 or 25 (though these have been helpful).

For example:

• In terms of expectations: This is important because if you get too narrow in your search, then it can be easy to believe that what appears on the first page isn't always what appears on the last page — especially if an ad appeared before it did on the first page. This can lead to poor buy-in for your product right off the bat, particularly if one has just launched and hasn't had time yet to build an audience (which could happen) or if one hasn't built any organic traffic yet (which might happen due to the relative novelty of such a product). In contrast, getting too broad can be harmful as well; doing business with someone who only wants to look at pages 10 through 20 would likely be less valuable than doing business with someone who searches for pages 20 through 15 and subsequently buys from them based on trust alone rather than from any

 

4. Off-page SEO factors: backlinks, social media, citations, guest blogging

 

SEO is a pretty simple thing: get lots of links pointing to your site.
Indeed, there are relatively simple methods to achieve that. A few lines of code to the <title> tag will get you tons of links.
But the real power of SEO is that it makes it seem like you’re succeeding at something useful and useful things are often hard for people to do, so if you can convince them that you’re doing something useful, then they will want to be linked to.

Some things, like Amazon reviews and Wikipedia citations, are so interesting that people want to do them for free (or at least for free-ish).

But other things are much more difficult — like writing quality articles on relevant topics in related fields — so unless you have a fantastic reputation in those areas, there’s no way your link profile is going to be enough (unless you have some sort of special relationship with someone or something). You need great content. That means:

• Optimise external links (e.g., through Wikipedia) and internal links (e.g., through guest blogging)

• Create high quality content

• Make sure it looks good  (this should also include social media)

So let’s go over your off-page SEO factors: backlinks, citations, guest blogging and social media. What works? What doesn’t work? If a certain keyword isn’t working for you because Google won’t rank it well or there are too many competing keywords out there… then this isn't the place for you… This includes but is not limited to:  Your business name or brand name;  Your site's domain name;  The combination of keywords and domain name;  The combination of keywords and subdomain names (i.e., subdomains);  Links between your site and others' sites;  External links pointing back to your site at all times; evergreen content;  Content about your business's products/services (this should actually be part of your product's value proposition). It isn't just about search engines — it's about how users find/use information from somewhere else. Sure, we can talk about how people use Google Analytics or Amazon Web Services but those tend not to drive real decisions around product-market fit… Right now I'm making decisions based on what I want my users do based on what

 

5. On-page SEO factors: Headline, URL, meta title and description tags

 

Not all sites are created equal. They may be very similar in appearance and functionality, but they may have different page load times, different search engine optimization (SEO) rankings, different technical and legal liability (such as malware or privacy concerns), different pricing arrangements and so on.

In other words, a single site may be very similar in appearance to another but still have slightly different requirements for the same goals:

• Some sites need to have an easy-on-the-eyes UI while others need a deep content management system

• Some sites must have an innovative payment model while others must use traditional payment methods

• Some sites need a free plan while others require that users pay up front to get started.

With this in mind, there are a few common factors that can help you determine which site is the right one for you:

• Competitor analysis: Aside from the obvious search engine optimization (SEO) factors like terms and phrases and algorithms, there are a number of less obvious factors that can impact your ranking such as: Image size; internal link structure; domain authority; SEO tools used; and so on

• Reviews from successful competitors: If you do business with other companies, it can help to understand their histories of success. If you know about other companies’ successes against your competitors’ domains, you can make the case that yours is better than theirs. Even if your competitors’ success is not directly relevant to you, it can be useful to consider how they did it — what was good or bad about their approach? Are there any lessons here?  (Note: It's also worth asking yourself whether or not your competitors are credible.)

• Audit websites with relevant keywords in mind: Without question some of the most successful businesses run keyword audits on their own sites before launching them into production. These audits should be conducted prior to launch because they tell you where potential customers already come from — i.e., where they come from before they even start browsing your website.  For example, if someone searches for “search engine optimization tool” on Google with keywords like “sEO tool” or “seo services” then you should probably launch an audit of your own site first to see whether or not those words themselves will drive traffic to yours.  The same holds true for most terms related to your product/service — if someone searches for something related to your

 

6. Conclusion

 

It is not easy to write a post about SEO, but it is important for anyone looking to improve their online presence. The topic is one of the most complex in the marketing world, and at the same time, it has enough commonalities that it’s not as diverse as other topics.

When we talk about SEO, we usually mean web optimization (which refers to how websites are optimised for search engines), but there are a number of other related topics that shape our definition. For example:

• Auditing – Search engine results can be found by many different people. For example, someone who wants to find out if his link has been seen by his competitors will have to seek out such sources of information as Google Analytics and Moz’s Page Rank Report . In our opinion, these tools aren’t bad at all; in fact, they are very good and should be used much more often than you think.

• Keyword research – One way of getting better rankings is through research on your keywords which can help explain why your product/service doesn’t rank as well as you would like. There are several tools out there that make this easier than ever before. One such tool is Google Keyword Planner which lets you see the top 100-200 queries that appear frequently relative to your keywords and see how they rank (or not). Another great tool is Moz’s Keyword Tool , which is a similar tool but only focuses on specific channels (search engines and blogs) which means it gives you more accurate information than Google Keyword Planner . We highly recommend using both these tools if they exist in your niche.

• Off-page seo - Many small businesses don’t have the budget or expertise required to conduct a full audit of their website itself - this may be because they don’t want to invest in it or because their customers are unwilling to pay for a full audit. Off-page seo means everything from optimising image assets and meta data across all domains involved to working with third party agencies like Optimizely or Jiscripse (who do deep keyword optimization work for clients) instead of listing search results directly on your site . These agencies allow you to focus on what matters most: increasing traffic from relevant keywords (not necessarily getting yourself ranked) while maintaining control over your website's overall look & feel.

We hope this post helps you get started with SEO - keep us posted with any

Search Engine Optimization (SEO)

  Title

If you’re new to SEO and want to get right into the game, you’ll likely spend a lot of time on Google. And while it’s very important to focus on the fundamentals of SEO (which is what this post is about), there are some other things that can help you out as well.
Sync up your site with your social media accounts and use Google tools such as the Moz Console and do some keyword research (as well as for Twitter, Facebook, Linkedin and Pinterest). You can use tools like Runtastic or track your own movements with Google Analytics. Then, once you have all these in place, start working on your site’s title.
There are a number of different approaches to writing title tags. I prefer starting from the top-level meta description tag (on either a page or an individual post) and building from there; but if you already have a great meta description tag for one or more pages that doesn’t need updating, then by all means: if you feel comfortable with the code (I didn’t write it here), then make it yours!

The following is an example:

<meta name="description" content="This is a high-performance new product support service hosted at www.website-support.com">

I also like to write my own titles based off of keywords that I feel have not been used enough in titles before; so I might choose “How To Make Your Own Website Support Service Using WordPress & WordPress Hosting” after “how do I make my own website support service using WordPress & WordPress hosting?” If a company has one great keyword phrase over and over again, but it is not being used enough in titles for people to know about them? Then I might choose “SEO For Dummies: How To Find A Marketable Keyword For Your Website And Get It Plagiarized At Least Once Every Single Time You Update Your Site Or Post On Social Media With The Help Of Ten Little Bunnies! ” instead of something like “SEO For Dummies: How To Find A Marketable Keyword For Your Site And Get It Plagiarized At Least Once Every Single Time You Update Your Site Or Post On Social Media With The Help Of Ten Little Bunnies! ” .

All great titles should be based on keywords that are easily searchable via both Google & Bing

2. Intro

One of the hardest things about SEO is seo audit. We are very good at identifying keywords, but very bad at identifying search volume.

So, what can we do? We use keyword research to find out just how many people are searching for that keyword, and then we use that data to build a “seo audit.”

This gives us a much better understanding of the contextual search landscape and we can then look into how to position our site in that landscape and make it easier for people to find us.

3. Keyword Research

Keywords are the building blocks of SEO, and for this reason, it is an important topic for your product launch. Your goal should be to clearly define what each keyword means to your product. As a way of doing this, you can use the term “Value Proposition” (VP) which is basically a way of saying what the product does, how it works, and why it is useful. If you use this as part of your VP in one section of your marketing materials, then you should continue to do so throughout the entire marketing campaign.

In order to really understand how your product will fit into the market, you need to understand who (and what) will use it. This can be done by using audience analysis techniques or asking influencers or customers about their previous experiences with the product. There are many ways to do this: podcast interviews with an expert; surveys on social media platforms; speaking engagements and seminars; online polls or surveys; reviews from other users in various online review sites (such as Google’s Webmaster Tools); and perhaps also from app stores that have been acquired by other companies (such as Apple).

Finally, keep in mind that even if your product doesn’t fit into any category at all (and thus won’t generate any revenue at all), if there is enough interest in the category that you want to target people who don’t already know about it anyway — then that might be worth pursuing anyway!

4. On-Page SEO 

SEO is one of those subjects that many people who write about it are passionate about, yet few people actually get to spend a lot of time understanding. The problem is that SEO takes a lot more than just writing about it. It takes understanding the basics, then adding some discipline and effort.

I’ve been doing SEO for nearly 3 years now, and I’m still learning. However, there is one thing I do know that most other people don’t know:

1) Google doesn’t care where you came from or whether you paid for traffic or not; it cares about  your content.

2) If your site has poor content (even if you did pay for traffic), Google will likely penalize your site; but if your site has great content, Google won't bother with penalties.

3) If you have fresh content on a regular basis (i.e., not spammy), your content will rank well on SERPs regardless of where you are from or what you paid for traffic (or not). But when you have stale content on the same sites over and over again, Google will penalize that site — even if it paid for traffic or not.

4) If you have good links (and therefore authority), they will pull through to your site even if you did pay for traffic/not/etc.; but bad links can hold back rankings also, even after paying for links.

5) The quality of the search results shows up almost completely independent of what else happened in the past; this means that if there was once a huge amount of success on your site by doing keyword research , no matter how idiotic that may seem now, most Chinese search engines will reward that link point again in the future by showing them as one of the first results in their SERPs .

5. Off-Page SEO 

What is off-page SEO? Is it really a separate thing that you shouldn’t learn about? No.

A few years ago, many people in the SEO industry started talking about off-page SEO (which has now become an industry term). Off-page SEO was what was left on the page after all other keywords and links had been removed — like the name of a company on a company website. But then, the term “off-page” started to get associated with things that didn’t apply to anything — like giving people a link to your landing page when they asked for more information.

Nowadays, we have a much clearer idea of what things are “off-page”:

• Off-Page SEO is not including your site in search results (as long as it doesn’t give you any value)

• Off-Page SEO differs from paid search in two ways:

• First, paid search can give you value by providing keyword matches and meta descriptions (for example, if someone clicks “seo audit” on Google., it actually provides them with some value) but these are not considered “off-page” by Google. The reason being that these are not part of your site; they are from third party sites which provide the described skills or services to your site.

• Second, while you can use keywords and meta descriptions in your own content to improve rankings across Google alone — but this isn’t considered “off-page” by Google and is against their guidelines (see below)

So how can you get off-page SEO right? We put together this handy checklist as a guide:

1. Get yourself listed on two relevant directories:

2. Look at 300+ relevant directories:

3. Make sure at least 75% of those directories have no negative reviews, no unpaid content or no duplicate listings (if any).

6. Conclusion

Seo audit is the process of examining a website in order to be able to improve its performance (e.g., in terms of number of visitors, bounce rate, etc.). An important part of seo audit is going over the pages that are on your site as well as focusing on how your pages are structured and how you could improve them.

A seo audit can be used for a variety of purposes: •• The first goal is to understand where visitors come from and how many times they visit your site. This data can be used to determine what the most important keywords are for each type of visitor, which will help you determine what content should be focused on and which keywords should not be targeted due to their high competition level. •• If you want to use this information for “on-page” reasons, it may also become useful to know where visitors leave your site as well as find out whether they typed in a certain keyword too often or too seldom (which may lead you to focus on optimizing this part of the site).

The second step is the analysis of competitors’ websites. This allows you to see where they rank in search engines and what is their position in terms of value proposition compared with yours. This information can also help you figure out which keywords are competitive enough against yours, thereby helping you optimize them so that they start ranking on Google and other search engines; if you do this with every page, it will become much easier for even a small business such as ours.

The last step depends on whether or not we want our site to rank higher than competitors’: if so, we need to analyze all links pointing at our website (both internal links and external links). A good way of doing this would be using link checker tools like Ahrefs or Linkedin Page Checker . You can also create custom reports based on these data points (e.g., about how many visits happened during a certain time period), use them as input when brainstorming new ideas, etc.