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How Digital Marketers Can Use Content Marketing To Drive More Traffic

 How To Create An Effective Content Marketing Strategy

Content marketing helps businesses grow their online presence. This article will talk about the importance  and its other aspects to effectively promote your business.

 

1. Introduction: Content marketing can be a great way to reach your "target audience", but it's not right for every business. Here's a look at some of the factors you should consider before diving in.

"Content marketing is a great" tool for reaching your target audience and for building brand awareness. But, it's not the right choice for every business — not even for the ones that are trying to build a strong foundation of content marketing.

The truth is that if you want to really take advantage of content marketing, you need to think about your goals and what kind of content you want to create. If you're trying to boost sales or "generate leads", then it makes sense to try out different tactics like paid advertising or pay-per-click ads. But if your business has a clear need or goal — one that is easily measurable and can be captured by analytics tools — then content marketing might just be the best way to reach your target audience.

"A business that needs an easy", effective way to communicate its value in order to grow their customer base will find content marketing extremely useful as it enables them to do so quickly and cheaply, allowing them to easily build an active community around their product or service with no additional investment on their part (and instantly improve their bottom line).

And with that in mind, there are a few things you should consider before jumping into content marketing:

1. What kind of content do I want my customers and potential customers seeking? How can I make sure I get it in front of them?

You'll notice that we used "content" in the previous point above (although it could be better: quality vs quantity). Content marketing is all about creating information online — "something people love"! They want answers when they call up a company's website; they want knowledge when they start researching their next car; they want insights when they visit other websites; and so on… Content does not have any inherent value itself; beyond being an interesting source of information. In fact, it can even be useless at times — especially if you don't know how many visitors each one represents or how much time they spend reading (if at all). Therefore, nobody's going anywhere without some kind of metrics in order to measure success (customers who clicked through on landing pages are worth more than those who didn't). And here's where it starts getting tricky: metrics aren't always easy! [Editor’s Note: It might also help if you used analytics tools like "Google Analytics" or MixPanel instead.]

2. How well will this type of content work for my business?

Before deciding what kind of content you'll create based on the needs of your audience, consider

2. What is content marketing?

Content marketing is a new way of marketing and thought about the role of content in a company’s strategy.

It’s not the same as "traditional marketing" — it doesn’t aim to convince potential customers that your product is worth buying. Instead, it aims to attract new customers who aren’t already customers.

This might sound complicated, but it’s actually pretty simple: we need to find people who are not existing customers and bring them into the fold by "creating an engaging story" about what your products can do for them.

The idea behind content marketing is that we can:

• Build an "audience for our company" (not just potential users)  by creating engaging content which tells our story about what we do and why we do it, at least partly through our own words (and/or videos).

• Allow our customers to tell their own stories without having to rely on external sources or channels like press releases or blog posts.  This keeps us out of the clutches of traditional media (where we might be "outranked by Google") and allows us to reach audiences who might not otherwise have found us.

• Create a buzz around our products through social media — especially on Twitter and Facebook.  By doing so, we can get people talking about what's cool about our products, which leads to more product sales for us as well as more opportunities for "referral traffic which generates" even more sales (no one will buy from someone they don't know).

There are two main approaches: I call these strategies “side-stepping the boring stuff” and “making the boring stuff fun." Side-stepping involves writing good stories which engage readers directly; making things interesting first lets readers follow along with your story naturally rather than having them forced into a series of back-and-forth communications with you by your product team, etc. Making things interesting means "writing" in such a way that readers enjoy reading it — like a comic strip or newspaper article! It's hard enough getting people with their attention spans frittered away on status updates on Facebook, why make them have to deal with reading an article too? That's why side-stepping is harder than "making things interesting first" — there usually needs to be some kind of hook or hooky ad copy attached to it (at least until you've got some traction), and you need some kind of structure built into what you write so that readers don

3. Who is your "target audience"?

Content marketing is all over the place these days, and it’s not just big companies where advertising budgets are getting cut. As a result, many small businesses are going to find it hard to make money from their blog or website in the traditional sense.

It’s easy to see why: there isn’t a lot of money in doing something for free — which is the way most people use their "blogs or websites". So when you consider what your audience is willing to pay for, you may find yourself asking: should I pay for content (and therefore create something that people want to read) or should I just create content that people want to read?

And here’s the thing: there really isn’t a right answer. It depends on who your target audience is and what they want, but as long as you have got enough content that appeals to them then it doesn’t matter what you do. Of course, if you are only writing about topics that aren’t relevant then you aren’t going to get many readers anyway.

The question of whether "content marketing works" is really more of a question of strategy — what works best and how can we improve on it? There are some interesting studies which show that offering resources doesn’t increase sales by much; however, if done well enough it can be effective at increasing "engagement with customers and driving sales". That being said, most of us don’t have massive budgets for in-depth research into articles or blog posts. What we do have though is generally enough budget to produce short-form videos (which will give us around an hour or two of screen time per week) and therefore can use an email list as a valuable tool for "generating free (or low cost) traffic" for our website.

There are different ways in which we can "generate free traffic through email lists" — both through direct marketing (e.g., emailing them directly with a link to your website) and through social media (such as Facebook). The trick here is choosing to do one approach more than the other depending on what kind of business you have and what message you want them coming back too.

When using direct marketing there are also few downsides compared with using social media — such as having no control over your own "social media audience" (who may only come back when they like your content), not having control over who sees the ads they receive etc etc…

"Social marketing however".

4. What kind of content will resonate with them?

Some of the best content that drives sales is "generated by marketers" themselves. And when it comes to content, there is a huge difference between what you would consider “content” and “marketing”. Content is written with an eye to generating a response; marketing is written with an eye on getting people to buy.

If you are "a marketer", or just someone who has been in business for a while, there are some things you should be able to guess about the kind of content you might need. You certainly won’t need anything like the kind of detailed "marketing materials" that web "marketers produce" (although I am sure there are niche markets where this is useful). But if you have limited resources and want to stick close to your core competencies, then one approach would be custom-tailored content that helps people make their own choices about products and services.

But if you have the time and resources for both sides of the equation — "marketing and content" — then you are well ahead of the "game". You can take what works in marketing and apply it directly to your customers; or go back to your core competencies (which may not include marketing at all) and make sure they work for your customers as well as they do for yourself.

5. What are your goals for content marketing?

In this post I’ll share with you what I think are the reasons content marketing is a great fit for your business. After that, I’ll do a quick recap of why you should consider it as a component of your overall "marketing strategy".

In the era of digital media, we are seeing more and more interest in content marketing. More than ever before, "businesses are realizing" there is tremendous value in creating relevant, "compelling content" as well as building up their audience with pieces that can be shared and consumed many times over. But what does it mean to build an “audience”?

What do you mean when you say “I want to build an audience?”

If you take any marketer out into the field (and they don’t have Twitter), they will say “I want to get people to like my stuff.” When asked about their goals, most will tell us that they want people to like or share their stuff so that it has a chance at success. But why would someone do something like that? Are people just not interested in your stuff? What if someone were interested enough in your stuff that they were willing to become "customers"? How would you know how much traffic came from readers and how much traffic came from clicks on ads?

These questions aren’t necessarily new: they have been asked since the dawn of business (and certainly before). What has changed is that we now have tools at our disposal (such as Google Analytics) which make it possible for us to answer these questions through "simple data collection" instead of asking random people about what they think about our product or service. If we can pull these stats together, we can see where our efforts have been focused and where we need to spend more time and money on creating better content for "specific audiences". And if we know where those efforts need to be concentrated, we can start laying out some clear strategies for driving increased traffic from social networks and targeted visitors coming from search engines as well as search engine optimization efforts on our own site (e.g., by tagging relevant keywords).

There are three main reasons why companies decide not only to use content marketing but also pay significant sums of money ($$$) towards its creation: 1) They want people who like their business or products/services — but not necessarily people who buy them 2) It's important for them NOT just because there's money in it — but because it'll help them gain visibility 3

6. How much time and resources can you invest in content marketing?

"Content marketing is an investment in your business". It’ll take time to get results, but it’s well worth it.

Building content is a complex endeavor and there are many different ways to do it, which can be confusing to newbies. It may also seem like a daunting task, but the truth of the matter is that there are only so many ways you can write about a topic before you reach diminishing returns.

To put it simply: if you want more readers, you need better writing skills, and that starts with good content. "Content marketing tips" (or “cmo” as they sometimes call them) can be broken down into two categories:

• Best practices

• Microtasks

As we’ve "seen several times in this series", workflow and personal development are critical elements in getting results. If you aren’t using them at all or not consistently (e.g., on social media), then they will slow down your progress quite a bit and make it hard to get results with content marketing (and hence harder to get web traffic). This certainly isn’t intended as an indictment of content marketers who don't use these skills; rather, we'll focus on the reasons why people might have trouble with them here:

• Lack of time

• Lack of motivation

• Lack of focus

In other words: if you can build out a plan for yourself to use multiple tools like one-on-one training and meetups that help you stay on track with your goal(s) then let's do it!  There's no better way to learn new skills than from real experts who have already done it or whose own businesses have been successful at doing so! And while these methods are probably not direct ways to "increasing search engine rankings or web traffic", they can still help you build a long-term strategy around your goals that will lead towards those results. Also note that while these strategies seem obvious when applied directly to "SEO/web traffic" – because most people have some idea about what their goals should be – for some reason this strategy is almost universally overlooked by people entering business for the first time. Why? Because no one thinks about the big picture here; when someone says "content marketing" they think "writing blog posts". That may sound like common sense in theory but when done poorly… well… let's just say it's not common knowledge yet 🙂

7. Conclusion: Weighing the pros and cons of content marketing can help you decide if it's the right strategy for your business.

Content marketing has been around for a while, but it has been slowly gaining momentum in the last decade. There are some really great reasons to consider it (e.g., optimizing for search engine optimization, increasing social media engagement, etc).

There are also some really bad reasons to consider it (e.g., getting your product in front of a large audience that is not interested in your product), and this post will cover the benefits and drawbacks of content marketing across a number of different types of business.

While "content marketing is an important part of any business" right now, it should not be the only strategy you use — no more than advertising is.

More info: Content Marketing.

Top smm panel | The Best Social Media Management Panel in Bangladesh

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Top SMM Panel is a great platform for social media marketers:

"Top SMM Panel" is a "Social Media Marketing" Panel Hosting, Best SMM Panel in Bangladesh. We Provide SMM Panel Reseller, SMM Console Reseller, "Best SMM Panel", Top smm panel list, Just another panel is a social media reseller hosting site in Bangladesh. Our best smm panel are the most affordable and reliable services around the globe. "smm panel bangladesh" is also providing services just as software installation and supporting web development as well as e-commerce solutions with quality and affordability.

Best smm panel is the top social media management panel for Facebook, Twitter, Instagram, and Linkedin:

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Why You Should Have SMM Panel?

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There is a "social panel" in the smm reseller industry. They handpicked social media experts in Bangladesh who provide friendly and affordable(www.socialpanel.pro) social media management services. This company has been providing smm reseller panel since 2016 and they have the best social media managers who will grow your business easily and without any risks. SMM Reseller Panel is very easy to use, Not only this, but cheap smm console with all features than other services, because customers are getting everything needed from one service. The aim of smm reseller panel is to get every customer's requirements and benefits through all social media platforms.

Top Smm Panel Review:

"Top smm panel" is one of the best social media management panel in bangladesh. It is a very unique social management console for social media marketers and digital marketers. With it you can manage all your social accounts from only one single dashboard. It comes packed with a lot of great features that are not available in any other panel like Sales automation system, Auto messenger, Social sharing buttons unlimited facebook account, unlimited twitter account, unlimited google plus account, unlimited blog account without any extra cost. Visit top smm panel today and take advantage of the amazing features and be counted among the well-known companies using Top smm panel to manage their business.

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Why Social Panel SMM Is Best  Smm Panel?

"Social Panel" is a state-of-the-art online social marketing panel To manage tasks with the built-in social listening tool and inbuilt "SMMPanel", it gives you complete control over your campaign. You can use our panel to achieve marketing goals on behalf of your clients, or you can use our smm reseller panel and sell your own "SMM services". 

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Social Media Panel - Get Millions of Fake Fans, Followers & Likes in 48 hours:

www.socialpanel.pro is the world's largest "smm panel", with 32 million disposable social profiles. It has been online since February 2011 and has a growing profile update We have an "best smm panel". Our main products include Facebook Fan Page Likes, YouTube Views, Twitter Followers and Retweets, Autopilot Instagram Followers and much more. We also provide additional services like YouTube Subscriber, SoundCloud Play and Twitter Favorites. All these services are delivered in 48 hours or maximum 72 hours, just imagine getting all those fans / views / followers in just 24 hours!

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"Top smm panel" is a social media marketing panel that gives you real social likes, followers and views. "Total smm panel"  offers campaigns on Facebook, Instagram, Twitter, YouTube and Google+. Other features include:

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5) Original account with unique name and profile created by us.

Best instagram marketing agency provider in Bangladesh 2022

Instagram Marketing Agency

We are a team of Instagram marketers that have been doing Instagram marketing for years. We can help grow your business on Instagram and help you generate leads, sales, and revenue with "Instagram marketing". If your looking for an "instagram marketing agency" to help "grow your business" on instagram, then you've come to the right place.

Instagram Marketing Agency Services Include:

* Instagram Growth Services: We will grow your account for you with "real followers"that are "atrgeted towards" your niche and are interested in what you have to offer. With our "organic growth" methods, we can help you generate leads, sales and revenue with "Instagram marketing"

* Social Media Maent: We manage all aspects of your social media accounts including "content creation"

, growth services, posting, scheduling, etc. 

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Lead Generation

 1. Intro

A lead is a person who you want to buy something from. They might be the recipient of your product or service, but they aren’t necessarily the customer.

A customer is someone who has an existing relationship with you, a customer relationship that you can use as a source of new customers/users/clients.

And as long as you have a customer relationship with someone, that means you have some form of marketing in play.

The two main types are lead generation and lead acquisition. Lead generation is getting leads from other sources (e.g., lists, online forms) and lead acquisition is getting leads from your customers (e.g., via direct contact).

However, lead generation is also much more than just this. Through your website’s various features (i.e., landing pages), it can help you to educate your customers about your offering, help them make decisions about which of several options to pursue next, and on and on…

If done correctly, these features can work together to create the ideal user experience for sales calls or cold emailing: ease-of-use coupled with maximum success rates; simplicity coupled with maximum flexibility; low price-to-value ratio coupled with quality products/services; minimal effort coupled with no effort needed; no pressure coupled with full transparency; etc... This kind of marketing has been around for quite some time now (and even very recently in the case of Slack), but it still needs some updating to become more relevant.

2. The difference between generating leads and attracting visitors to your website

i.e. the difference between generating leads and attracting visitors to your website

Even if you are a startup, you may be aware of the need for lead generation. A certain amount of lead generation is required before you can get any meaningful action from your customers

If you are not sure how much lead generation is required, we recommend this post on the topic by Sarah Harrison. It’s a good place to start when considering the benefits and limitations of different lead generation methods.

But what exactly is it? How does it differ from other methods of marketing? How important is it? And how can we measure it? Let's look at some examples:

The first thing to consider when thinking about lead generation is whether or not your product needs the help changing minds or getting people excited about what it does or offers. You must make sure that you don’t introduce too many features and make sure that there isn’t a reason people wouldn’t want to use them — otherwise, they probably won’t use them! The first step in generating leads is to know what features your product has (and which ones aren’t necessary). Once you have that information, you need to find out who else would like your product — specifically, whether anyone at work or at school has already purchased something similar, and if so, why did they buy something similar? What makes them want something similar? What motivates them? Which of these are most likely candidates for acquisition by your target market? Identify which features set your product apart from competitors and what are those features so compelling that they render other products useless in comparison — and then focus on delivering those features as part of your marketing efforts!

Next we have a good article on LinkedInThis article does an excellent job showing how LinkedIn differs from Facebook in terms of who gets targeted as well as which people will be targeted with each keyword phrase used in the company's marketing material.

3. How to generate leads with Linkedin

Lead generation is a process of identifying and then generating marketing leads. It is the process of creating and maintaining relationships with qualified prospects in order to negotiate the right deal for your business.

The most common method of “lead generation” is advertising in a publication.

However, this is not the only way to generate marketing leads - it is absolutely possible to generate leads via other methods such as:

• LinkedIn ads

• Facebook Ads

• Newsletter

• Blogs/Journals/Content (blogs, articles, blog posts)

• Email Marketing (Email Marketing)

• Press Releases

• Content Marketing (blogs, articles, blog posts) The key thing about lead generation is that it should not be done for the sake of generating leads but to support your business goals and objectives. For example: You have an idea for a new product and you need sales lead generation support with that new product idea. Using Lead Generation means that you will be able to identify who your prospective customers are which means you can target them with the right marketing communications so they will respond positively and help you achieve your goal of selling more products or services. It also means that lead generation will be something which will be visible within your company in order to help drive business growth. The next step after identifying your target market is creating targeted marketing communications based on their interest level in different products or services - this action should be accompanied by a social media campaign aiming to get more people talking about that particular idea or product - this part may also involve some technical development so it would require some research as well so that you can use these methods effectively for maximum benefit for the company as a whole. For example: You have an idea for a new product and you need sales lead generation support with that new product idea. Using Lead Generation means that you will be able to identify who your prospective customers are which means you can target them with the right marketing communications so they will respond positively and help you achieve your goal of selling more products or services. It also means that lead generation will be something which will be visible within your company in order to help drive business growth. The next step after identifying your target market is creating targeted marketing communications based on their interest level in different products or services - this action should be accompanied by a social media campaign aiming to get more people talking about that particular idea or product - this part may also involve some technical development so it would require some research as well so that you can use these methods effectively

4. Case study: how I generated leads from Linkedin

A lot of entrepreneurs will ask me what I do to generate leads. I love this question.

Industry and customer insights are pretty easy to come by, but they are not the same thing. Look at any marketing funnel, or a chart of customer acquisition, and you’ll find that some streaks are higher on one side than others. They’re often there because your product is more popular or useful than your competition. That’s not always true: sometimes it is just that people are more likely to purchase from you (or someone else). But in general, if you look at your most popular products or services , you may find that they’re often the ones that people don’t go looking for.

Don’t get me wrong: there is nothing wrong with building a product to be popular. In fact, that may be a great way to find customers due to their strong need for something new and exciting; but how often do you think about how much money you spend on marketing and advertising (in terms of direct sales) over the course of a year?

A big part of the problem here is that most companies don’t have enough data about their most popular products so who knows where it comes from? One simple way is through lead generation via email — which can come in many forms (email-based surveys, surveys via email blast programs, etc.). However, lead generation via email isn’t as good as lead generation through social media channels like Facebook or Twitter; so if you have a heavy-duty email marketing program (or have been using one for years), including social media channels could be a good way to get extra exposure.

5. Conclusion

I’m not going to try and make the case for LinkedIn. But it is one of the applications that has had a huge impact on my own career. For me, I didn’t start out wanting to be a professional developer, I started out wanting to be an entrepreneur. And LinkedIn has helped me do that, by providing a network for people who are also entrepreneurs…

I think about that every day because it seems like the reason I am doing what I do is because of the connections I make on LinkedIn. Without those connections, I wouldn’t have been able to get my first job as a developer, or get featured on Hacker News or talk about my startup at conferences like Velocity and XebiaCon. Without those connections, I wouldn’t have been able to sell my first product at Velocity or meet any of the amazing people who have been in my life .

So while you may not need LinkedIn to be successful in your business, if you want to create new opportunities for yourself and others (or even just improve your business), you should definitely make time for it — just don’t expect its magic wand powers will work miracles in all situations.

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Keyword Research

 
1. Introduction

Nowadays, we are all used to the process of keyword research. For example, most people just search Google for “best laptop” and see what comes up. That is a very effective way of finding out what you want to do and what you need to do it well. However, searching for “best laptop” is not the best way of finding out what people think they need.

Instead, you should use a keyword research tool (which I will discuss in detail in a future tutorial) and look for phrases that are meaningful to your product or service. For example, if your product helps mobile developers organize their projects and make them easier to deal with from an admin perspective, you might want to focus on phrases like “mobile app” or “mobile development environment.”

You can find some helpful keywords here .

2. Why Should You Do Keyword Research?
There are no easy answers to the question “What are your target keywords?”.
That is because the factors which influence a keyword’s popularity vary greatly from one market to another, and from technology industry to technology industry. The same goes for seo: there are no simple answers.
In this article I will present some of the factors which determine whether or not it makes sense to do seo in my specific case, and provide some guidelines along the way.
I have identified two key factors as critical:

1)  (what people search for) and relate that to (what words they use). This means that we need to uncover what people look for before we can understand why they use our services (we can learn a lot by looking at comparable terms). 2)   (what words they use). This means that we need to look at terms in more detailed detail than merely "seo" when we do keyword research. This is why I remind readers that keywords aren't just short strings of letters or numbers.

In this article I will present three examples of how each of these factors affects what people search for, why they search for it, and how those things relate, in a way which is meaningful for me personally and my field of expertise.

#2 - What People Search For: Friend Finder / Facebook Page / Craigslist / Google Places / Twitter / Yahoo Places / Bing Places #1 - What Words People Use: Friend Finder/Facebook/Craigslist/Twitter/Yahoo/Bing #3 - How Those Things Relate: My Location / My Address / My Phone Number #2 - What People Search For: Friend Finder/Facebook Page/Craigslist/Twitter/Yahoo Places/Bing #1 - What Words People Use: Friend Finder/Facebook Page-Craigslist-Twitter-Yahoo-Bing

3. Keyword Research in Google Adwords
If you want to improve your positioning in Google Adwords, you need a good keyword research tool. Google’s AdWords Keyword Planner is the best, but it’s more expensive than simply buying keywords and trying them out in your account.
In this post I will show you how to use several free keyword research tools for a variety of keywords, and why it is worth investing in the right tools for your application.
a) Finding the Right Keywords in Google Trends

There is a lot of competition out there in the SEO world, and it’s not just the general public. Google is fighting back hard to keep its rankings intact and users happy. A well-researched search engine is vital for any business or person trying to tell their story.

Keywords are just one piece of a puzzle, but they provide an excellent starting point for your SEO strategy. The best way to start using keywords as part of your SEO strategy, as you will see below, is by taking a look at Google Trends (which includes a lot more than just keywords).

In this post I’m going to give you a brief overview of the basic tools you can use to help identify and mine keywords from Google Trends data (which shows how people search across all different aspects of their lives). At the end of the article I’ll show you how to start using them in conjunction with Google Analytics so that you can start hunting for new keywords that might help your business find more customers.

First off, let’s take an overview of what Google Trends looks like:

So now let's take a look at what it means when we say "Search traffic" on Google Trends:

So what numbers do these trends show? Well they show that searches result in many different types of traffic. Some are short-term spikes (e.g — if someone searches "flipkart", there will be long term spikes on those terms), some are long term trends (e.g — if someone searches "seo services" over time), some have low traffic levels and tend not to appear for days or weeks at a time and some have high levels of traffic (and tend not to show up unless someone specifically searches for them, e.g — if someone searches "seo services in Delhi" over time, then there will be short term spikes).

To get started with keyword research, you first need to know which metrics work best with which words:

As you can see there are many metrics available from which you can choose from when looking at trends:

In reality though, most companies use all three types: long-term trends (to see what kind of traffic should be expected over multiple months), short-term spikes (to spot spikes that last only a few hours or days) or low traffic levels (to spot market share losses and other changes within months). This is why it's so important to use all three

b) Finding the Right Keywords in Google Suggestions & Related Questions

As a search engine optimisation (SEO) company, we know that keywords are probably the single most important thing you can do to improve your rankings. But if you’re new to SEO, you might be wondering what keywords to adopt and how to do it. In this article, we’ll explain why “keywords” are not what you think they are and show you how to set up an effective keyword research tool in Google Suggestions & related questions.

The reason that it is important for beginners is because when we ask them to find keywords in Google Suggestions or related questions, many people don’t know what they mean. Most people think of keywords as short phrases like “love your product” or “make money online”; but even though these are the most commonly used ones on the internet, there are many others which can get you more search engine traffic.

Another good reason for beginners is because it can be very hard to come up with a good keyword list without any previous experience — so if you want the best results from your keyword research activity, then it helps if you have a list of keywords which already work well for you.

4. How to Find the Right Keywords for Your Blog Post
Keyword research is one of the most important aspects of SEO. No matter how well you do on a search engine optimization (SEO) page, it is impossible to guarantee that your site would rank in the top ten, because the number of sites on the web is so large. Keyword research has become even more important as it’s become easier and easier to find niche keywords through Google. The best way to extend your reach is to do keyword research that allows you to identify possible competitors and highlight your strengths.
Keywords are words that people use in search engines when they are trying to find information about a product or service. We can use this information when we are building our product pages for our website or in other ways like blog posts and social media posts.

a) Applied Examples
The first step of any keyword research is to understand what you want to target and how you want to target it. To do this, we will be setting up a little spreadsheet with the following information:
• The keyword we want
• The date that we want it to appear
• The URL for the key phrase (which you can find in your target keywords list)
• The number of articles we want to rank for (1 means 1 article maximum)
• How many times per day we want the article(s) on the list (1 means 1 time per day). If multiple times per day you need to rank, then increment by one. Then, if you are using multiple URLs in your keywords list, add “*” after your number of articles. Example: if I’m targeting shoes and I have “shoes” as my keyword, I would add “*shoes” after my number of articles. If I used both “shoes” and “shoe” in my keywords list, I would add “*shoes+shoe” after my number of articles.
• How many pages do we want to rank? There are two general approaches here: page-level or page-by-page. Page-level is often used for long tail keywords (e.g., "travel brochures") whereas page-by-page is usually used for short tail keywords like "cruise ships" or "car rentals". However, most businesses will tend to use a combination of both approaches as long as they can tell which approach accomplishes their goal better or more quickly than other approaches. You can find out which approach works best by using a simple search engine optimization tool like Google's Keyword Planner tool or Bing's Keyword Tool . If you use both methods at once and get no results at all, perhaps one method is better than the other but it still may be worth experimenting with when deciding which method is best suited for your business.
Once you have decided on which method you will be using and what will be the outcome of each method (e.g., ranking), add up all results from all methods that are relevant/convenient/reasonable (e.g., 500 articles out of 500). This process should yield a handy table with a total number of relevant pages per method.

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