digital marketing

 The course in digital marketing gives you an overall impression of all the main areas in digital marketing.

We go through the basics and then immerse ourselves in each area.

In this way, you will build cutting-edge expertise in digital marketing.

The course shares its focus on both practical and theoretical elements.

You learn how things work (the theoretical), and you learn how to actually carry out different marketing activities (the practical).

After completing the course, you have enough knowledge to work with digital marketing.

In the course we thoroughly go through the following areas:

Digital market analysis (try part of the section for free here).

Web analytics (and Google Analytics)

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social media marketing

Email marketing

Display marketing (programmatic marketing)

Affiliate marketing

Are you looking for an in-depth course in digital marketing / online marketing? If so, have a look at our course list here.

Do you want to start the course today? Sign up here.

Our course is excellent for all forms of competence development. Below we list some of those who usually take our course. If you feel that you do not fit in below, it does not mean that the course is not for you. Contact us and we will be happy to tell you more about how the course can suit your situation.

For you who work or have worked with marketing (but not digitally)

If you have worked or studied marketing but have not worked with digital marketing, our course is an excellent gateway to the area. In the course, you be able to develop your skills in marketing and add more practical elements in the digital world. The course is also suitable for you who have worked a bit with digital marketing, but where you still feel that you lack certain elements.

For you who want to work with digital marketing, but lack prior knowledge

This course does not require any prior knowledge of the participant. If you are curious about, or want to work with digital marketing, the course is therefore excellent for building up the knowledge required to get a job in the field.

For you who run a business and want to grow your business digitally

A major focus in the course is on practically applicable exercises. This means that if you have a business that you want to work with during the course, you will be able to use the course to its full potential. If you do the exercises and follow the advice in the course, there is every chance that you will increase your company's digital growth substantially.

After the course, you be able to work with everything in digital marketing.

As a certified (after completing the course) you will be able to apply for and have the chance to get junior roles at agencies or in-house at companies. Of course, you can also apply your knowledge to your own company.

Some common job titles that you can get after completing your education are:

Digital marketer (or online marketer)

Digital Marketing Manager

Search Engine Optimizer (SEO: are)

Search Engine Marketers (SEMs)

Social media marketers

Email Marketer

Web analyst

Ad operations (display or programmatic marketer)

Inbound and outbound marketers

Simon has more than 10 years of experience in digital marketing. He has been responsible for Google's educational initiative Digital Academy in Stockholm, and has taught digital marketing at several YH schools. He has also worked as a digital manager at several major companies.

Read more about Simon here.

The course is divided into 10 parts and several associated parts.

Associated with each part, there are tasks to solve, a quiz to test your knowledge of and a wealth of study material.

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Search Engine Optimization(SEO)

Search Engine Optimization(SEO)

 We can liken search engines to an answering machine, as they collect a huge amount of content, then organise and rate it based on thousands of factors in order to determine the best content that will answer a specific question a user asks when they search for something on the Internet. Search engines are able to do this by exploring all forms of content available on the Internet (web pages, PDF files, images, videos...etc) through a process called crawling and indexing, and then ranking them according to their compatibility with the query.

What a user enters into a search engine through a process called ranking. What are Unpaid Organic Search Results? As we have already explained above, Organic Search Results are the search results that appear to the user as a result of effective use of SEO/SEO techniques, and for which no sums have been paid by their owners to appear on the results page. It used to be easy to spot natural search results. The ad results were visible at the top of the results page, followed by 10 links to natural results. Anyway, over time, the way results are shown on search engines has changed. So how do you recognize natural search results?

Today's search results pages (SERPs) contain more ads as well as unique dynamic natural search results called SERP features in addition to regular natural search results. Examples of dynamic search results SERP features we find: Snippets or answer boxes that appear in the form of an answer to your question at the top of the search page inside a box. Relevant results section or People Also Ask. Section images related to your search. In addition to many other forms of unique results that are constantly changing and evolving in line with the preferences and needs of users. It is worth noting that the SERP features in the Google search engine are completely natural (unpaid), some of which are affected by SEO techniques, while others have nothing to do with search engine optimization techniques. Examples of SERP features that are affected by SEO (their appearance on the first page of search results depends on how strong and SEO-friendly they are): Snippets. Results related to your search, which sometimes appear as "People Also Ask" boxes. As for the distinguished results that are not affected by SEO techniques, they are those that include information from reliable or specialised sites in the subject matter of the search such as Wikipedia, or IMDb, which specialises in rating films. Read also: 5 Secrets to Improve Your Online Content Writing Skills and Gain Thousands of Views Is SEO Important? Although paid advertising and social media platforms are able to bring more visitors to your website, most of your online traffic comes from search engines. Not only that, Organic Search results appear to professional researchers more reliable and get more clicks than paid ads. As of the search results shown to users in the United States of America, users click on only 2.8% of paid results. Not only that, as SEO is the only online marketing method that, if you use it well, will bring you continuous profits and always satisfactory results. If you put relevant content that deserves to be shown on the search results page for a suitable keyword, your site traffic will increase over time for free. Whereas, content marketing by other means requires constant payment of money in order to increase traffic and the number of visitors. And even though the different search engines are getting smarter, they still need your help. Therefore, you must improve your site so that it can deliver the information better to the search engine, so that the latter can find this information, index it, and then display it on the results page. Also Read: 9 Ways to Find New Ideas for Your Blog Do I need to hire an SEO professional for my website to succeed? It actually depends on a lot of factors such as: how much you want to learn more about SEO or SEO. The complexity of your website. The size of your brand. You can undoubtedly apply some SEO basics if you like, but you can also get help from a professional in the field if you wish, and either way it will benefit you. However, if you choose to hire an SEO specialist, be sure to choose it carefully, as there are many companies that provide SEO services, but they vary in the quality and effectiveness of the service they provide. The right SEO will ensure that you save a lot of time, effort and money, while using these techniques incorrectly will do a lot of damage to your site. The best choice is good! The white hat and the black hat! Don't worry, we haven't moved on to fashion! We're still talking about search engine optimization. These two terms express two famous techniques in the world of SEO which are also known as white hat SEO and black hat SEO. 1- White hat SEO, which means SEO techniques, best practises and strategies that comply with the laws and conditions stipulated by search engines. It primarily aims to benefit users and provide better results for their search. 2- Black hat SEO: It refers to techniques and strategies that aim to deceive search engines, in order to get higher traffic and more visits from users. Black Hat SEO strategies may actually get you higher numbers, but they still put your site at risk of being penalised and banned by hackers.

Search Engine Optimization .

 In the age of technology, every human being is intimately involved with technology. As a result, the work of this SEO is the most important at present. Off-page SEO, on-page SEO, SEO backlink / linkbuilding, SEO audit, keyword research, competitor research, manually which takes the website to the first page of Google very quickly.

Search Engine Optimization (SEO) - This is something that is considered to be the key to starting a website. If you've ever tried searching on Google, you've probably seen the best results These are the websites we want because they will drive more traffic and, perhaps, more leads. You want your website to be visible through as many legitimate sources and methods as possible so that you can be successful and make money.