Lead Generation

 1. Intro

A lead is a person who you want to buy something from. They might be the recipient of your product or service, but they aren’t necessarily the customer.

A customer is someone who has an existing relationship with you, a customer relationship that you can use as a source of new customers/users/clients.

And as long as you have a customer relationship with someone, that means you have some form of marketing in play.

The two main types are lead generation and lead acquisition. Lead generation is getting leads from other sources (e.g., lists, online forms) and lead acquisition is getting leads from your customers (e.g., via direct contact).

However, lead generation is also much more than just this. Through your website’s various features (i.e., landing pages), it can help you to educate your customers about your offering, help them make decisions about which of several options to pursue next, and on and on…

If done correctly, these features can work together to create the ideal user experience for sales calls or cold emailing: ease-of-use coupled with maximum success rates; simplicity coupled with maximum flexibility; low price-to-value ratio coupled with quality products/services; minimal effort coupled with no effort needed; no pressure coupled with full transparency; etc... This kind of marketing has been around for quite some time now (and even very recently in the case of Slack), but it still needs some updating to become more relevant.

2. The difference between generating leads and attracting visitors to your website

i.e. the difference between generating leads and attracting visitors to your website

Even if you are a startup, you may be aware of the need for lead generation. A certain amount of lead generation is required before you can get any meaningful action from your customers

If you are not sure how much lead generation is required, we recommend this post on the topic by Sarah Harrison. It’s a good place to start when considering the benefits and limitations of different lead generation methods.

But what exactly is it? How does it differ from other methods of marketing? How important is it? And how can we measure it? Let's look at some examples:

The first thing to consider when thinking about lead generation is whether or not your product needs the help changing minds or getting people excited about what it does or offers. You must make sure that you don’t introduce too many features and make sure that there isn’t a reason people wouldn’t want to use them — otherwise, they probably won’t use them! The first step in generating leads is to know what features your product has (and which ones aren’t necessary). Once you have that information, you need to find out who else would like your product — specifically, whether anyone at work or at school has already purchased something similar, and if so, why did they buy something similar? What makes them want something similar? What motivates them? Which of these are most likely candidates for acquisition by your target market? Identify which features set your product apart from competitors and what are those features so compelling that they render other products useless in comparison — and then focus on delivering those features as part of your marketing efforts!

Next we have a good article on LinkedInThis article does an excellent job showing how LinkedIn differs from Facebook in terms of who gets targeted as well as which people will be targeted with each keyword phrase used in the company's marketing material.

3. How to generate leads with Linkedin

Lead generation is a process of identifying and then generating marketing leads. It is the process of creating and maintaining relationships with qualified prospects in order to negotiate the right deal for your business.

The most common method of “lead generation” is advertising in a publication.

However, this is not the only way to generate marketing leads - it is absolutely possible to generate leads via other methods such as:

• LinkedIn ads

• Facebook Ads

• Newsletter

• Blogs/Journals/Content (blogs, articles, blog posts)

• Email Marketing (Email Marketing)

• Press Releases

• Content Marketing (blogs, articles, blog posts) The key thing about lead generation is that it should not be done for the sake of generating leads but to support your business goals and objectives. For example: You have an idea for a new product and you need sales lead generation support with that new product idea. Using Lead Generation means that you will be able to identify who your prospective customers are which means you can target them with the right marketing communications so they will respond positively and help you achieve your goal of selling more products or services. It also means that lead generation will be something which will be visible within your company in order to help drive business growth. The next step after identifying your target market is creating targeted marketing communications based on their interest level in different products or services - this action should be accompanied by a social media campaign aiming to get more people talking about that particular idea or product - this part may also involve some technical development so it would require some research as well so that you can use these methods effectively for maximum benefit for the company as a whole. For example: You have an idea for a new product and you need sales lead generation support with that new product idea. Using Lead Generation means that you will be able to identify who your prospective customers are which means you can target them with the right marketing communications so they will respond positively and help you achieve your goal of selling more products or services. It also means that lead generation will be something which will be visible within your company in order to help drive business growth. The next step after identifying your target market is creating targeted marketing communications based on their interest level in different products or services - this action should be accompanied by a social media campaign aiming to get more people talking about that particular idea or product - this part may also involve some technical development so it would require some research as well so that you can use these methods effectively

4. Case study: how I generated leads from Linkedin

A lot of entrepreneurs will ask me what I do to generate leads. I love this question.

Industry and customer insights are pretty easy to come by, but they are not the same thing. Look at any marketing funnel, or a chart of customer acquisition, and you’ll find that some streaks are higher on one side than others. They’re often there because your product is more popular or useful than your competition. That’s not always true: sometimes it is just that people are more likely to purchase from you (or someone else). But in general, if you look at your most popular products or services , you may find that they’re often the ones that people don’t go looking for.

Don’t get me wrong: there is nothing wrong with building a product to be popular. In fact, that may be a great way to find customers due to their strong need for something new and exciting; but how often do you think about how much money you spend on marketing and advertising (in terms of direct sales) over the course of a year?

A big part of the problem here is that most companies don’t have enough data about their most popular products so who knows where it comes from? One simple way is through lead generation via email — which can come in many forms (email-based surveys, surveys via email blast programs, etc.). However, lead generation via email isn’t as good as lead generation through social media channels like Facebook or Twitter; so if you have a heavy-duty email marketing program (or have been using one for years), including social media channels could be a good way to get extra exposure.

5. Conclusion

I’m not going to try and make the case for LinkedIn. But it is one of the applications that has had a huge impact on my own career. For me, I didn’t start out wanting to be a professional developer, I started out wanting to be an entrepreneur. And LinkedIn has helped me do that, by providing a network for people who are also entrepreneurs…

I think about that every day because it seems like the reason I am doing what I do is because of the connections I make on LinkedIn. Without those connections, I wouldn’t have been able to get my first job as a developer, or get featured on Hacker News or talk about my startup at conferences like Velocity and XebiaCon. Without those connections, I wouldn’t have been able to sell my first product at Velocity or meet any of the amazing people who have been in my life .

So while you may not need LinkedIn to be successful in your business, if you want to create new opportunities for yourself and others (or even just improve your business), you should definitely make time for it — just don’t expect its magic wand powers will work miracles in all situations.

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Keyword Research

 
1. Introduction

Nowadays, we are all used to the process of keyword research. For example, most people just search Google for “best laptop” and see what comes up. That is a very effective way of finding out what you want to do and what you need to do it well. However, searching for “best laptop” is not the best way of finding out what people think they need.

Instead, you should use a keyword research tool (which I will discuss in detail in a future tutorial) and look for phrases that are meaningful to your product or service. For example, if your product helps mobile developers organize their projects and make them easier to deal with from an admin perspective, you might want to focus on phrases like “mobile app” or “mobile development environment.”

You can find some helpful keywords here .

2. Why Should You Do Keyword Research?
There are no easy answers to the question “What are your target keywords?”.
That is because the factors which influence a keyword’s popularity vary greatly from one market to another, and from technology industry to technology industry. The same goes for seo: there are no simple answers.
In this article I will present some of the factors which determine whether or not it makes sense to do seo in my specific case, and provide some guidelines along the way.
I have identified two key factors as critical:

1)  (what people search for) and relate that to (what words they use). This means that we need to uncover what people look for before we can understand why they use our services (we can learn a lot by looking at comparable terms). 2)   (what words they use). This means that we need to look at terms in more detailed detail than merely "seo" when we do keyword research. This is why I remind readers that keywords aren't just short strings of letters or numbers.

In this article I will present three examples of how each of these factors affects what people search for, why they search for it, and how those things relate, in a way which is meaningful for me personally and my field of expertise.

#2 - What People Search For: Friend Finder / Facebook Page / Craigslist / Google Places / Twitter / Yahoo Places / Bing Places #1 - What Words People Use: Friend Finder/Facebook/Craigslist/Twitter/Yahoo/Bing #3 - How Those Things Relate: My Location / My Address / My Phone Number #2 - What People Search For: Friend Finder/Facebook Page/Craigslist/Twitter/Yahoo Places/Bing #1 - What Words People Use: Friend Finder/Facebook Page-Craigslist-Twitter-Yahoo-Bing

3. Keyword Research in Google Adwords
If you want to improve your positioning in Google Adwords, you need a good keyword research tool. Google’s AdWords Keyword Planner is the best, but it’s more expensive than simply buying keywords and trying them out in your account.
In this post I will show you how to use several free keyword research tools for a variety of keywords, and why it is worth investing in the right tools for your application.
a) Finding the Right Keywords in Google Trends

There is a lot of competition out there in the SEO world, and it’s not just the general public. Google is fighting back hard to keep its rankings intact and users happy. A well-researched search engine is vital for any business or person trying to tell their story.

Keywords are just one piece of a puzzle, but they provide an excellent starting point for your SEO strategy. The best way to start using keywords as part of your SEO strategy, as you will see below, is by taking a look at Google Trends (which includes a lot more than just keywords).

In this post I’m going to give you a brief overview of the basic tools you can use to help identify and mine keywords from Google Trends data (which shows how people search across all different aspects of their lives). At the end of the article I’ll show you how to start using them in conjunction with Google Analytics so that you can start hunting for new keywords that might help your business find more customers.

First off, let’s take an overview of what Google Trends looks like:

So now let's take a look at what it means when we say "Search traffic" on Google Trends:

So what numbers do these trends show? Well they show that searches result in many different types of traffic. Some are short-term spikes (e.g — if someone searches "flipkart", there will be long term spikes on those terms), some are long term trends (e.g — if someone searches "seo services" over time), some have low traffic levels and tend not to appear for days or weeks at a time and some have high levels of traffic (and tend not to show up unless someone specifically searches for them, e.g — if someone searches "seo services in Delhi" over time, then there will be short term spikes).

To get started with keyword research, you first need to know which metrics work best with which words:

As you can see there are many metrics available from which you can choose from when looking at trends:

In reality though, most companies use all three types: long-term trends (to see what kind of traffic should be expected over multiple months), short-term spikes (to spot spikes that last only a few hours or days) or low traffic levels (to spot market share losses and other changes within months). This is why it's so important to use all three

b) Finding the Right Keywords in Google Suggestions & Related Questions

As a search engine optimisation (SEO) company, we know that keywords are probably the single most important thing you can do to improve your rankings. But if you’re new to SEO, you might be wondering what keywords to adopt and how to do it. In this article, we’ll explain why “keywords” are not what you think they are and show you how to set up an effective keyword research tool in Google Suggestions & related questions.

The reason that it is important for beginners is because when we ask them to find keywords in Google Suggestions or related questions, many people don’t know what they mean. Most people think of keywords as short phrases like “love your product” or “make money online”; but even though these are the most commonly used ones on the internet, there are many others which can get you more search engine traffic.

Another good reason for beginners is because it can be very hard to come up with a good keyword list without any previous experience — so if you want the best results from your keyword research activity, then it helps if you have a list of keywords which already work well for you.

4. How to Find the Right Keywords for Your Blog Post
Keyword research is one of the most important aspects of SEO. No matter how well you do on a search engine optimization (SEO) page, it is impossible to guarantee that your site would rank in the top ten, because the number of sites on the web is so large. Keyword research has become even more important as it’s become easier and easier to find niche keywords through Google. The best way to extend your reach is to do keyword research that allows you to identify possible competitors and highlight your strengths.
Keywords are words that people use in search engines when they are trying to find information about a product or service. We can use this information when we are building our product pages for our website or in other ways like blog posts and social media posts.

a) Applied Examples
The first step of any keyword research is to understand what you want to target and how you want to target it. To do this, we will be setting up a little spreadsheet with the following information:
• The keyword we want
• The date that we want it to appear
• The URL for the key phrase (which you can find in your target keywords list)
• The number of articles we want to rank for (1 means 1 article maximum)
• How many times per day we want the article(s) on the list (1 means 1 time per day). If multiple times per day you need to rank, then increment by one. Then, if you are using multiple URLs in your keywords list, add “*” after your number of articles. Example: if I’m targeting shoes and I have “shoes” as my keyword, I would add “*shoes” after my number of articles. If I used both “shoes” and “shoe” in my keywords list, I would add “*shoes+shoe” after my number of articles.
• How many pages do we want to rank? There are two general approaches here: page-level or page-by-page. Page-level is often used for long tail keywords (e.g., "travel brochures") whereas page-by-page is usually used for short tail keywords like "cruise ships" or "car rentals". However, most businesses will tend to use a combination of both approaches as long as they can tell which approach accomplishes their goal better or more quickly than other approaches. You can find out which approach works best by using a simple search engine optimization tool like Google's Keyword Planner tool or Bing's Keyword Tool . If you use both methods at once and get no results at all, perhaps one method is better than the other but it still may be worth experimenting with when deciding which method is best suited for your business.
Once you have decided on which method you will be using and what will be the outcome of each method (e.g., ranking), add up all results from all methods that are relevant/convenient/reasonable (e.g., 500 articles out of 500). This process should yield a handy table with a total number of relevant pages per method.

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Social Media Marketing

 1. Intro
Social media marketing is not easy, but the more you understand it, the easier it becomes.
Social media marketing is a lot different from traditional marketing. It’s about understanding the audience and about creating an experience that will engage them in your brand’s direction.
No social media strategy without social media itself - your audience can only be reached with real engagement. As such, you need to own your brand’s social channels. You have to be there first and people will follow if they like what you have to offer first and foremost - they won’t follow if they don’t know who you are first or if they aren’t engaged with you first.

2. Crafting a social media marketing strategy

Social media is a great tool for driving sales, but it can also be a bit more difficult to use than you might think. The best way to get started with social media is to get some basic rules and tips down.

You want to make sure your social media marketing strategy is executed properly from the start — this includes setting up and organizing your accounts, so people can find them (and create those accounts) easily. It’s also about making sure you have a presence on multiple platforms and channels. If a customer searches for something specific (like “led phone lights”), you want them to be able to find your product on all of your channels.

Sometimes that means building new campaigns, or creating content specifically for social media channels. When people are searching for something specific, they tend to share things they like or are interested in online — that’s why Pinterest has such a large community of pins centered around crafts, cooking, and other hobbies.

If you’re starting out with social media marketing, don’t rush into it! A lot of the time it will take time and practice before you develop the skills necessary to use it effectively in your business — if you need help getting there, let us know!

3. How to create the perfect post for each of your social networks

Creating the perfect post for each of your networks is a lot easier than you may think. Just follow these few simple steps:

1. Find the post that you want to be featured on. You can do this by searching for it, or by posting it yourself.

2. Search for relevant words in the title of the post (like “social media,” “linkedin”, “pinterest”) and paste them into a code within a comment, tag or with any other tool you can find online (like Google Sheets).

3. Search again for similar posts on these same networks (using keywords), and copy them into an image or video file that can be used as an example.

4. Upload the file with a link directing people to your post and voila! Follow those steps in your social media account now & keep posting!

5. Keep in mind that social media posts are a different beast from blog posts — don't expect instant results, especially if you've only been using one network for a few weeks — but they're great to get people acquainted with your brand and/or product(s)  and keep them scrolling through your network until you decide to make changes!

4. Optimizing a post for maximum reach and engagement
Social media marketing is an area that many startup founders are still not fully aware of, because it’s not a “thing” that they have been asked to do. As the saying goes:
You don’t need to know how Facebook works in order to use it, but you do need to know how to optimize your post so that people see it. And while there are plenty of tools out there for this (and you can find them on almost any social media platform), nothing beats a good ol’ finger on the ‘share buttonengagement .’

After all, this is the one thing that should come down to: everyone wants share buttons on their Facebook posts, right? And if you don’t have one, get one. Searching for “share buttons” on Google will show you dozens of free ones everywhere from startups all the way up to big publishers like Forbes and Business Insider.

The key point here is to be up in front with your customers and give them what they want with what you can provide (as opposed to optimizing for clicks vs shares). You may also want to check out some of our other posts about optimizing content for social media in general.

5. Measuring Your Strategy's Success

Social media is an ever-evolving frontier and the tools that help you achieve the best possible results are constantly evolving. There are too many tools to list here, but you need to measure your strategy's success before and after launch to determine how it performed.

It can be hard to know what measurement even is, as every single piece of data can be useful and all examples fall into different buckets. But knowing what marketing metric to use is key because of the varying goals of social media marketing:

On one end, we want to gather as much data as possible about people’s experience with our product so that we can improve it and make it more user-friendly. On the other end, we want our customers to notice us and tell their friends about us so that we can get more sales.

The goal is a goal: measuring success or failure in social media marketing should have a clear meaning for you — a means by which you will be able to define success. Especially if you are trying something new, like social media marketing for your product — it is important that you understand the metrics that tell you if your efforts were worth it.

6. Conclusion

In the end, I think it’s always a good idea to put together a short outline of your goals, a list of your accomplishments, and some key takeaways. You can then use this outline as the basis for your marketing strategy.

As I mentioned in the first part of this post, there are some key things you should keep in mind:

• Make sure you have a clear value proposition, something that you believe is worth sharing across space.

• Make sure you have a strong story that informs and excites people about the product. If it’s too vague, people will be less likely to share and more likely to send a negative review/review somewhere else (e.g., reddit). If it’s too specific and detailed, it’ll get lost in the sea of content (e.g., LinkedIn).

• Make sure that whatever content you share is aligned with your valence (see below).

• Create content that engages new audiences, not just existing ones (and remember: “engage new audiences” means “inform existing audiences”).

I hope these tips help you get started on your journey towards marketing success!

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Search Engine Optimization

 1. SEO
This post is about the process of conversion, and the different ways Google uses to evaluate its search results.
It’s also a very good reminder that things will change over time. Such as:
The first thing to consider when contemplating how to improve your content quality is whether you are already doing so or not. If you are not already doing so, then it may be worthwhile to start now.
The second thing to consider is that there is more than one method for evaluating content quality; and the competition between those methods will differ from person to person. Some people want a list of 10 keywords they use in their content. Others may want a different list of 8 keywords that they use in their content, or even a different set of 10 keywords by which they measure quality (ie., “I use these keywords because they work well for me”).
The third thing to consider is whether you are using proper seo evaluation techniques, or not using them at all. In other words, if you have no idea what proper seo evaluation techniques look like, then there is no point in trying them either — since they won’t work anyway!

There are three main approaches: static analysis (which looks at your HTML/CSS), semantic analysis (which looks at your XML), and content analysis (which looks at your semantic/semantic-related keywords). Static analysis and sematic analysis often can be combined into one algorithm (such as Kaggle’s “SEOmoz”), but each approach has its own advantages and disadvantages. Content analysis tends to be more flexible; however, it can only tell you about what people are saying about your product, not how well it does so itself. The critical aspect here is the second part: how well does it work in practice? For example: let’s say we have a product with reputation system built on top of our API and we have Conversion Rate , and sections on the page — if we don’t know whether our API works or not, then any attempt at seo evaluation will be useless. If we do know that our API does indeed work well for us (as evidenced by many successful conversions) then all seo evaluation can tell us about are our target audiences; this information is certainly useful, but it doesn’t tell us much about how well it works for them.

2. Auditing your Website for SEO
I’m a believer in SEO, and I think it is something that everyone should do at least once a year. However, I don’t think you should spend too much time on it.
Why? Because if you are doing too much SEO, you will over-optimize your site (and end up with “Crazy sharp optimization”), and you will also not be able to attract people to it which means that your site will become less useful. This is a problem because the more people who visit your site the more likely they are to leave on a bad note (e.g., by leaving in disgust). This could make your website useless for its intended purpose.
Therefore if you want to optimize for SEO but don’t have time or resources to do it yourself, hiring someone who does is the cheapest way of getting the benefits of expertise without dealing with any actual implementation.

3. Keyword Research
We all need to do keyword research. Whether you are an SEO professional or someone just starting out with your business, it is important to know what keywords are most relevant for your business, and what they mean in terms of ranking and search engine traffic.
A great way to do this is to use the free Keyword Tool on Google Search. It will tell you how many unique searches are related to a particular keyword over the last month and the rankings that you’d rank for those searches over time. You can also look at the best keywords (those with the highest competition) that Google has ranked for over a month, which can also give some indication of how likely your terms would rank (for example one of these terms was ranked as #1 across all Google search results in 2014, but rarely in 2015).

You can learn a lot by focusing on these two types of keywords:
• "keyword + product" – These tend to be more competitive than “keyword + company” or “keyword + city”, so if you want to rank well for highly competitive terms you should focus here.
• "keyword + company name" – These tend to have more frequency (i.e., more searches per day) than “keyword + region” or “keyword + country”, so if you want your product/service to be well-known among people within a certain demographic, it might be worth targeting this kind of keyword type.
* Note: Many people say that "search engine optimization is marketing" but they don't always make this distinction clearly enough! For example, I see comments like "Search Engine Optimization = Marketing", or "Search Engine Optimization = Product Marketing". While these may technically be true (and they are both marketing), they convey two very different meanings - one focuses on getting someone searching for something, while the other focuses on making sure that something appears in top positions within those searches - hence different purposes!
The most important thing is that we as marketers understand our own behaviors and values in order to create powerful campaigns around them; and we need help from people who specialize in understanding consumer behavior. By understanding consumer behavior and values we can then design products based on their expectations and needs, rather than solely from our own beliefs about them. I like David Pollack's chapter on consumer behavior because he highlights this difference between consumer behavior and consumer beliefs: consumer actions are driven
4. Off Page SEO Tactics (including link building)
I’m not saying that everything needs to be done off-page. But it is really important to do the right kinds of things on-page, too.
Off-page SEO is a term used to describe activities that are not directly or even partially related to your website. You can do a lot of great stuff on-page, but you don’t want to neglect off-page. Although we are often in awe of the power of search engines, it isn’t enough just to search them; you need to find ways to reach people who aren’t yet looking for your product.
If you don’t have any ideas about how you can turn your precious website into a free marketing channel, take a look at "The Power of Social Media" by Luqman Rahman and Brian Solis. It describes 7 key ways from social media marketing that will pay dividends for your business (and in some cases, even help you get paid for it).
The first thing you should do before putting any significant effort into building out an audience is get an audit done on your website and its content:  You may want to spend money on this (it's worth doing if it helps you understand where your customers are and where they're coming from) or simply take the time yourself and find out what's working or not working for you. If something doesn't work, try something different until something does work.
Another way of getting an audit done is with keyword research:  Gather as much information as possible about products or services related to what you're selling.  Then look at the competition and see how they're using similar keywords/phrases across multiple categories/brands and products/services they offer (e.g., a mobile phone retailer might use “smart phones” as one of their keywords).
Once that's done, use tools like EPM tools like UserTesting ,  or Google Analytics (which includes several free tests which can offer valuable insights into how users respond in different contexts)  to see whether those keywords are being searched for by potential customers who might be interested in what you sell. And if someone does search for them once more after finding out about them through other means, send them an email telling them about your site!
Finally, once you've found some potentially interesting keywords/phrases and have answered all the questions in terms of both content relevancy
5. On Page SEO tactics (including content)
SEO is a huge topic that we cover in depth in our SEO courses (and also on our website). The rest of this post will focus on the kind of things you need to do in order to get the most out of your search engine optimization efforts:
• On page seo: This is where we talk about performing seo audits and how to conduct them effectively. We also teach people how to use PPC and paid search.
• Keyword research: Keyword research is the process by which you gather statistical data on a keyword or phrase, then use those data points to determine what keywords are working best for your business.
• Off page seo: This refers to researching the potential customers who may be associated with a specific keyword/phrase, but are not necessarily your primary target. For example, if you are writing for an online community or blog, you may have a specific audience and choose to find non-targeted traffic from that audience. Or if you’re just talking with prospects that have strong connections with certain products, then you may choose those prospects as your primary target. We’ll cover this in more detail in subsequent posts.
6. Conclusion
Over the past few years, we’ve grown accustomed to the idea that seo is a traditional marketing function. It’s not. Seo is an engineering function, which requires ambitious and skillful planning and execution.
It’s not just about optimizing search results; it’s also about optimizing the positioning of your product on Google, Facebook or any other search engine (and thus how your product can be perceived by potential customers). Seo is also about ensuring that your product and brand are represented in a positive light (the goal of all marketing), so that you can attract customers and generate leads.
In this article, we’re going to focus on two different aspects of seo: whether you should use a full-blown SEO agency or have an internal seo department. However, as always, there are many other factors to consider when it comes to choosing between these two options.
It is important to note that while our company has been doing SEO for several years now and has worked with many brands big and small across many industries – we do not have a formal seo department, nor do we charge per word or page viewed on Google. If you want us to increase your page ranking in Google, Facebook or social media sites such as Twitter, LinkedIn or Reddit then there are other options available – but it will require significant time investment (especially if you want good results).
In fact, if you want better results than what most people achieve on their own without professional help then it might be worth considering hiring us – but only if you are willing to invest significant time into solving problems yourself. In this case, the benefits would be great but the costs would certainly be high – so definitely think twice before hiring us out!
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Off-page SEO

•  1. Introduction

SEO means Search Engine Optimization. SEO is about optimizing your page for search engines, so that people can find you when they type in the query “SEO” into a search engine. SEO simply means “search engine optimization”.
Most SEOs are not actually SEOers, but rather “online marketers” who will tell you that they are good at SEO and will teach you how to do it better. They will then let you know they are really good at it and just wanted to help you, so that they could get paid more money. (That is how most of them make money anyway.)

But there is a difference between being an “online marketer” and actually being an actual person who understands why search engines like our site in the first place.
An online marketer has an understanding of what makes our site tick, but he or she doesn’t really understand why it works or why people should want to use it. An actual person understands this stuff.
For example, if I show you a model house that I have built from scratch (and which has been featured on the cover of New York magazine), you might feel that my approach to building a new home seems interesting and might even be entertaining (although you may have no idea why). But ultimately, if someone wants to buy my new model house, all I care about is whether their car gets more miles per gallon than yours does – and no matter how cleverly its design was conceived or how cleverly its construction was executed – the fact remains that it generates less revenue for me than yours does. So how can online marketers claim that their method of marketing is better because it gets more traffic? How can they say that their method has any advantage over ours? How come they make so much money while we only get paid when someone buys something off our site?

To claim otherwise would be disingenuous – and potentially dangerous – because they would imply that we don’t understand what makes our products work or what makes them worth buying in the first place. If that were true then we wouldn’t be selling anything to anyone at all!

Therefore, we must apply our deep understanding of product design and engineering processes to a far wider range of products than most people realize are being marketed today – including everything from cars to clothes to shoes; from islands to gadgets; from sports cars to high-end watches; from music albums to software programs;

2. SEO (Search Engine Optimization)

There are a lot of ways to “seo” or “seo-optimize” your product, but you may find yourself only using one type of seo.

At its simplest, this is simply keeping your product in front of search engines. That might be OK if you don’t have any competition and can afford to just do nothing at all. But if your product is competing with products from other categories (more than just other apps), you may want to consider

doing more than that. As Google has got smarter about how it uses the data it has on its users, it is increasingly important for every app to have good off-page seo (to let people know about your app and where they can find it) so that when people search for that app, they will be brought to your website

As an example, when I first published my book "Lessons from the Front Line" on Amazon , I set up my website in such a way that Amazon was the first result when users typed in their keyword. This was because I knew that if I were their second choice for a certain keyword (like "lessons," or "lesson"), then they would probably go directly to my website instead of searching further down the page looking for what they wanted. After all, they could be looking for something else here anyway.

When it comes to SEO though, there are no rules or regulations dictating what works best; there are just different ways of doing things! Below are some tips and considerations you may want to keep in mind as you approach off-page seo:

• Always provide links back to your product unless you have already done so elsewhere (e.g., on social media). For example: If you sell programming books online , then include links back to those pages so readers know where they can get them (even if those pages aren't directly related). If you sell software or web hosting services , include links back to those pages so readers know where they can find them (even if those pages aren't directly related). If you sell conference tickets , include links back to those pages so readers know where they can find them (even if those pages aren't directly related). If someone clicks through from your site and goes directly into a Google ad or sponsored review page, then link them right back! You don't want them leaving without even knowing why they came here in the first place.

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3. Off-page SEO

A key question in search engine optimization (SEO) and link building is what to do when you have a few links pointing to your site, but no one is really clicking on them. A common problem is that your site doesn’t look very good on the search results pages (SERPs), and it’s hard to get many people to click through those links. But if you’re not getting any clicks, there are several issues to consider:

• How do you find new links?

• What types of links should be considered?

• How do you get them?

• Where are they coming from?

These questions, like most things related to SEO, are best answered by a bit of experimentation with different types of links. The solution here is not as simple as going out and buying expensive backlinks or buying more keywords. Instead, it involves looking at the structure of your website and the quality of your content. You can do this for free by running a “seo audit” on your site — doing a full-on content analysis with tools like Moz and Ahrefs. But for basic analysis or benchmarking purposes, there are some free options available including Backlink-Oriented Website Analysis , LinkChecker , Backlink Ninja , and Google Webmaster Tools . If you want more in-depth analysis, use sites like Ahrefs , SEMrush , Mozstats , or YCharts . Each will give you more detailed data about your site than Google gives you through its link analysis tool and all types of web analytics tools (especially in terms of the number and content of backlinks). If you want even more information, download our free guide on Off-page SEO: How to Find Hidden Links! However, all these tools can be too expensive for small businesses who may only need basic information. That’s why we created this list: we’ve created a basic checklist for off-page SEO which will help small businesses avoid problems or at least minimize their chances of having trouble finding new links.

4. Linkbuilding and Outbound Links
Linkbuilding is one of the most common SEO tasks, and it’s also one of the easiest tasks to get wrong. For many months, I’ve been running a few linkbuilding workshops at conferences, and I’ve been surprised by the number of people who tell me they don’t do link building. This is probably for a good reason: less than 5% of their traffic comes from off page links.
The truth is that link-building isn’t difficult at all, but there is a lot more involved than you might imagine. And in many cases, it can be better done by other means (such as content marketing). There are two reasons why link building seems so easy to so many people:
• They are new to SEO and SEO isn’t difficult (they don’t know what else to do)
• They don't understand the rules or how they apply in different circumstances
We can help here too: we are experts in explaining how things work and how rules apply in different circumstances. We help you take advantage of your strengths and overcome obstacles that stand in your way. If you want to learn more about our services or how we can help you with your link building needs, contact us today!
5. Backlink, a Link From One Page to Another Page
We all know that the most important link on a website is its backlink. The backlink is the link that points to the next page on the site.
Most of us remember the days when there was no backlink algorithm and you could get away with only creating links to pages on your website, but now it seems impossible to do this without being caught out by some Google algorithm change.
In fact, if you have a popular blog, off-page SEO has been a regular part of your blog strategy for years; and if you have ever paid attention to search engines' rankings for long enough, you probably know that search engines don’t like it much when there are too many links pointing at their own pages (because then people will assume they are linking to them).
So what can you do? One way is to pay attention to your competition and see how many links they create from one page to another. If you don't see any numbers, then it is probably not worth trying because other sites will do better. Another option is simply doing more link building: links pointing at your own pages, or links pointing at other sites with similar content as yours. But here my concern is with the latter because there are potential problems with those kinds of links: they tend not to be as valuable (and thus may not be tracked) as some other kinds of links like authoritative and topical ones (which they tend more often than not).
Now, there are two types of backlinks: passive ones and active ones. Passive ones are usually created through backlinks clicks (for example using social media networks like Facebook or Twitter), while active ones usually come from visitors who browse through content in your site, or / or those who come into your website via a link provided by an affiliate network or partner product you sell (or perhaps via a referral program). I’ll cover each in turn:
## Passive Backlinks
The passive type of backlink comes from people who actually clicked on your site — but instead what happened was something like this: once someone visits one page in your site and reaches the bottom of that page where all sorts of information about products, service offerings, etc., is presented in one big drop down menu; he/she clicks on one item after another until he/she finds one which interests him/her enough to click on it; he/she adds an anchor tag pointing at it; then he/she clicks on "add" next to +
6. Inbound Links, a Link From Another Page to Your Page
Off-page Marketing (or, “off-page seo”) is important because it is so often overlooked. Google has made such a big deal of this stuff in recent years, and the term is getting some traction with the press — especially after Google announced that it was working on a new algorithm update (which will probably be called something else). There are several different approaches to off-page seo, but generally speaking, there are two types:
• Off Page SEO
This is where you do your own search engines optimization (SEO), but you don’t post links. You’re not just using SEO tools and algorithms to get better rankings; you also do your own website and blog content creation. This type of SEO can be cheaper, but it requires more time; and if done poorly, can be less effective than using an agency. It can also be more harmful than helpful because most people have no idea how to do it well.
• Off Page Social Media Marketing
This is where you use tools like Facebook or Twitter to build relationships with customers, potential customers and other influencers of your product. It can be very effective for engaging with people outside of your group (e.g., consumers and influencers) who could potentially become customers in the future. It would probably work better if you were able to partner up with companies through which they could provide direct customer support or help with product development, but that doesn't always work out so well (see the above two examples).
The main thing here is that all marketing strategies should focus on getting relevant visitors to your site or app — not just to get them there. The best way to do this is through off-page SEO and off-page social media marketing (that means building relationships directly). These are things that every startup should consider doing — as a minimum (though only as a minimum); there is never any excuse for not doing them at all!
7. Branding - Establishing Your Company
In the last year or two, there has been a lot of discussion on the topic of brand building. Brands are often seen as intangible assets, much like IP. The problem is that if you don’t have a strong brand, it will be hard to distinguish your product from all of the others in your community or industry.
A strong brand makes it easy for users to search for you and bring you to their attention. It’s an intangible asset that is hard to get hold of, but it is worth trying your best to make sure people know about you (brand awareness). Think about this: If people aren’t informed about your product, they aren’t likely to buy from you since they won’t be able to find you and see your value proposition. This can have consequences for product quality and even customer satisfaction. Also think about how people will remember what you do for them — especially if it's something that is less than ideal (e.g., “I could use a vacuum cleaner but I'll never go through my life without my Zojirushi coffee maker…”) In addition, reputable businesses will be more likely to recommend products and services which they believe are worth their money (and thus will be more likely to use these products themselves).
The best way to get yourself noticed in this competitive market is through SEO , link building , social media outreach and other forms of marketing outreach. People love brands! Especially when they're associated with others who are known well-enough like celebrities or famous tycoons...which makes sense because those people deliver many valuable benefits in return!
And if you're looking for another reason why branding matters so much, look no further than the fact that 90% of all big brands spend less than 3% on marketing campaigns in comparison with less than 1% spent by small companies . It's just math! And here's another example: If I'm doing a good job selling socks on Amazon , I'm not going to ask anyone else who sells socks on Amazon because I know that one other person already does it better than myself at 90%. That would only increase my competition and decrease my chances of success which would lead me down the road towards failure...and that's not how things work in this world!

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